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Fog Horn Message

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13:55 Aug 12, 2010
English to Russian translations [PRO]
Marketing - Marketing / Market Research / правила работы с ключевыми клиентами
English term or phrase: Fog Horn Message
Fog Horn message could be decided centrally or could be about YOU. You have Features, Advantages and Benefits just like our product and service. The Fog Horn Message should be repeated at every opportunity until it starts to form part of the decision making criteria for the retailer. Failure to remind the client why they chose you may mean they forget and might be receptive to the approaches of a competitor.
Train your “internal sales person” to use your Fog-Horn message when they are referring to you at meeting with colleagues.
Please keep in mind not to use marketing style in your Fog Horn Message as this will irritate the other side. Foghorn Message should not sound “canned” or couched in marketing speak. They should be crisp, fresh and relevant. Remember if you cannot define what makes you and your company different why should a client remember?
Yevgeniya Eser
Turkey
Local time: 22:26
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Summary of answers provided
4 +1эхо-фраза
Andrei Mazurin
4бросающийся в глаза рекламный лозунг
sokolniki
3 +1сигнальное сообщение
mk_lab
3остроумный и легко запоминающийся девиз фирмы
Maya R


Discussion entries: 4





  

Answers


5 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
fog horn message
сигнальное сообщение


Explanation:
Я бы не привязыался дословно к "противотуманной сирене"

mk_lab
Ukraine
Local time: 22:26
Works in field
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
PRO pts in category: 87

Peer comments on this answer (and responses from the answerer)
agree  xxxWave Imager
2429 days
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6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
fog horn message
бросающийся в глаза рекламный лозунг


Explanation:
*

sokolniki
United States
Local time: 14:26
Works in field
Native speaker of: Russian
PRO pts in category: 16
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2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
fog horn message
остроумный и легко запоминающийся девиз фирмы


Explanation:
Поскольку слово "девиз" наиболее часто используется с такими словосочетаниями, как "остроумный, броский, легко запоминающийся и легко воспринимаемый," я выбрала те варианты, которые звучат, на мой взгляд, лаконично.

Maya R
Native speaker of: Native in UkrainianUkrainian, Native in RussianRussian
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8 days   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
fog horn message
эхо-фраза


Explanation:
Попробую.
:-)

Andrei Mazurin
Russian Federation
Local time: 22:26
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 156

Peer comments on this answer (and responses from the answerer)
agree  Angela Greenfield
10 hrs
  -> Спасибо, Анжела.
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