behavioral anchor

Russian translation: поведенческий эталон

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	behavioral anchor
Russian translation:	поведенческий эталон
Entered by:	koundelev

02:56 Nov 7, 2007

English to Russian translations [PRO]
Social Sciences - Psychology / Behavioral science

English term or phrase: behavioral anchor

This is a term from behavioral science used in the context of corporate reingeneering conducted by a management consultant. Is there an established Russian term? I would appreciate any input from those who actually know, not speculators. I went as far as "поведенческий якорь" myself. Thanks a lot.

The Misha KudoZ activity Questions: 127 (none open) (10 closed without grading) Answers: 1040
Local time: 04:28

поведенческий эталон

Explanation:
Это кусок из словаря на http://www.psychosophia.ru/pdf/Dictionary1.pdf

Anchor Связывать, соотносить
Anchor battery Эталонный набор тестов
Anchor test Эталонный тест
Anchorage Стандарт, эталон, образец
Anchoring of ego Идентификация Эго, идентифи-
кация "Я"
Anchoring point Точка отсчета

Selected response from:

koundelev
Local time: 11:28

Grading comment

4 KudoZ points were awarded for this answer

Summary of answers provided

5 +2

поведенческий якорь

Pavel Nikonorkin

4 +1

поведенческий эталон

koundelev

"зацепка за стереотип поведения",

DNATUSIA

Answers

1 hr confidence:

peer agreement (net): +1

поведенческий эталон

koundelev
Local time: 11:28
Works in field
Native speaker of:

Russian
PRO pts in category: 12

Notes to answerer

Asker: Dear George, many thanks for the dictionary. The term in question is not in it though, but I went with your suggestion anyway. It googles better and I like it too. Thanks a lot.

1 hr confidence:

"зацепка за стереотип поведения",

Explanation:
ув. the Misha! я отношусь к "speculators". так что не обращайте внимания:-) но "поведенческий якорь" как-то не ...

DNATUSIA
Local time: 04:28
Native speaker of:

Russian
PRO pts in category: 4

2 hrs confidence:

peer agreement (net): +2

поведенческий якорь

Explanation:
Это стандартный термин и широко используется специалистами. Поэтому Вас поймут абсолютно точно.

Pavel Nikonorkin
Russian Federation
Local time: 11:28
Works in field
Native speaker of:

Russian

Notes to answerer

Asker: Dear Pavel, my personal thanks to you for your effort. It looks like both "yakor" and "etalon" are in use, but "etalon" googles better, and George also gave me a valuable dictionary, so I gave him the points. In my book, you are both winners.

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