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orientatsiya na pryamye (neposredstvennye) postavki (mezhdu otpravitelem i poluchatelem)
Explanation: Garantirovat' optimalniy transportniy oborot mozhno tolko pri uslovii orientatsii na pryamye postavki.
That' s how the whole sentence will sound. That' s all the scarce context allows to think of.
Hope it will help.