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Customer value, customer acquisition costs, share of wallet

Spanish translation: Valor al cliente, Costos de Adquisición del Cliente, Participación en Cartera

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Customer value, customer acquisition costs, share of wallet
Spanish translation:Valor al cliente, Costos de Adquisición del Cliente, Participación en Cartera
Entered by: charlesink
Options:
- Contribute to this entry
- Include in personal glossary

12:27 Dec 29, 2000
English to Spanish translations [Non-PRO]
Bus/Financial
English term or phrase: Customer value, customer acquisition costs, share of wallet
Customer value, customer acquisition costs, share of wallet
Context is business: … the most successful in creating values with digital technologies have focused in maximizing customer value, taking into account both customer acquisition costs and the depth of the customer relationship or share of wallet.
charlesink
Local time: 10:32
Valor al cliente, Costos de Adquisición del Cliente, Participación en Cartera
Explanation:
Good Luck!
Selected response from:

Luz Bordenkircher
Local time: 08:32
Grading comment
Thank you, your namen enlightens!
4 KudoZ points were awarded for this answer

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Summary of answers provided
nacompetir con éxito para su dinero, etcxxxLia Fail
naValor al cliente, Costos de Adquisición del Cliente, Participación en Cartera
Luz Bordenkircher


  

Answers


2 hrs
Valor al cliente, Costos de Adquisición del Cliente, Participación en Cartera


Explanation:
Good Luck!

Luz Bordenkircher
Local time: 08:32
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in pair: 208
Grading comment
Thank you, your namen enlightens!

Peer comments on this answer (and responses from the answerer)
Parrot
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3 hrs
competir con éxito para su dinero, etc


Explanation:
.....en maximizar el valor al/del cliente, tomando en cuenta tanto el gasto de obtener/conseguir/adquerir clientes y la profundidad de la relacíon con el cliente (competir con éxito para su dinero)

That is not a good translation of 'share of wallet' but it does convey what it means - each client is visualised as having a fixed X amount of money to spend, and he/she makes choices; thus by buying a new stereo, for example, he/she has to forego other goods, such as clothes for example. Perhaps you can come up with something a bit more polished. To translate it literally would render it pretty meaningless. Moreover, there is the danger of 'confusion with the first meaning of 'cartera' in financial terms in Spanish (i.e portfolio). You will see in Google that there is no refernce to 'cartera' in line with your context. It's always to do with 'valores'.


EXTRACT
Optimise Share of Wallet
In the global market place, competition for a consumer's dollar is greater than ever before. This makes it important for organisations to understand and optimise each customers personal spend with them.
By formulating an optimum potential spend for different customer groups, organisations can develop initiatives to up-sell or cross-sell customers, with a view to maximising their life time value. Occasionally this could mean down-selling to particular customers in order to secure long term product retention.
FROM
http://www.datamine.co.nz/Site/solutions.htm






xxxLia Fail
Spain
Local time: 14:32
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 631
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