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mind share


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00:01 Jun 9, 2001
English to Spanish translations [PRO]
English term or phrase: mind share
relationship between manufacturers and distributors

Summary of answers provided
na...presencia/vigencia en mente...
Ramón Solá
nacuota mentalxxxtazdog



2 hrs
cuota mental

Here's what "mind share" is:

"We are competing for 'mind share' with the public, and it is becoming more and more difficult to grab mind share," she said.... which involves, she said, "committing a healthy percentage of your revenues to keeping your image before the public." (http://www.mediainfo.com/ephome/news/newshtm/stories/072297c...

In other words, how much the product stays in people's minds.

It appears you can use a direct translation, "cuota mental" in Spanish, for example:

En lugar de impulsar la cuota de mercado en el sentido tradicional, estos productos interactivos impulsan la «cuota mental» de un grupo de clientes superimportantes para la empresa. (http://www.andalucia-e.com/cursos/empresa_en_www/1.htm)

Finalmente, el emprendedor debe saber convencer a sus inversores de que lo importante no es ahora vislumbrar retornos a corto plazo, sino conseguir una posición preferente, una cuota mental del mercado de internautas, que dentro de unos años (2,3,5...) se convierta en una base sólida de negocio (http://www.emprendedores.cl/articulos/info01.htm)

Hope it helps.

    as noted
Local time: 10:56
Native speaker of: English
PRO pts in pair: 910
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23 hrs
...presencia/vigencia en mente...

Accepting the sound explanation given by luisafern, this version seems to me more idiomatic...

Ramón Solá
Local time: 03:56
Native speaker of: Native in SpanishSpanish
PRO pts in pair: 3952
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