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English to Spanish translations [PRO] Bus/Financial
English term or phrase:overarching
Look for one of the following themes or overarching strategies for each of your borrowers:
Product differentiationSeeking competitive advantage by having the best or most unique product or service. These borrowers tend to invest more and talk more about product innovations and quality.
Customer intimacySeeking competitive advantage by knowing the customer best. These borrowers usually sell to a well-defined target market or niche market. They invest in customer research, customer relationship management data, and systems. They sell using their expertise to help customers buy and use the product or service effectively.
Lowest costSeeking competitive advantage by offering the lowest cost. These borrowers invest in automation and cost controls. They sell mostly on price.