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English to Spanish translations [PRO] Bus/Financial
English term or phrase:umbrella strategies
The second step in a business analysis is to understand the company’s overall strategy for creating and sustaining competitive advantage. Three kinds of umbrella strategies can be successful, but success also requires financial commitment and management focus:
Product differentiation—have the best or most unique product or service
Customer intimacy—know the most about your customers, perhaps by focusing on a niche market
Lowest cost—be the lowest cost provider so that you can sell at the lowest price