Spanish translation: ...con lo que la caída del gasto en publicidad podría ser menos pronunciada
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00:23 Dec 5, 2010
English to Spanish translations [PRO] Bus/Financial - Business/Commerce (general)
English term or phrase:Ad-spending may not have as far to drop.
“Now when companies raise their budgets they do so more responsibly,” says Jonathan Barnard, head forecaster at ZenithOptimedia, a unit of Publicis, “and they're less likely to see marketing as a frivolous expense ripe for cutting.” In past booms, he says, money spent on advertising grew much faster than the economy, and ad-spending as a share of GDP shot up. That effect was marked in 1999-2000, when dotcom start-ups ploughed much of their newly raised capital straight into marketing. This has not happened today, so ad-spending may not have as far to drop.
ESE ES EL PARRAFO DONDE SE ENCUENTRA LA ORACION, SE TRATA DE LA INDUSTRIA DE LA PUBLICIDAD.