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brand awarenes

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21:26 Nov 9, 2008
English to Spanish translations [Non-PRO]
Bus/Financial - Economics / economía
English term or phrase: brand awarenes
the most important fact have ever been the brand awarenes.
kalero
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Summary of answers provided
5 +1"conocimiento de marca"Eloy Carmona
5 +1percepción de la marcaMaru Villanueva
5La notoriedad de la marcafelicianomadrid
4la conciencia de la marcanahuelhuapi
4reconocimiento de marca
Osvaldo Montaño


  

Answers


5 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
"conocimiento de marca"


Explanation:
"Brand awareness" es un concepto muy inglés, del ámbito del márqueting.
Incluso a veces lo he visto tal cual en textos castellanos.
La traducción sería más o menos esta, el conocimiento general de la existencia de una marca, aunque si hubieras dejado algo más de contexto tal vez hubiera encontrado una expresión mejor.
Hay gente que a veces lo traduce como "conciencia de marca", pero eso a mí me parece un poco feo, porque suena como si una persona tuviera basada su conciencia en las directrices o pensamientos dados por una marca.

Eloy Carmona
Spain
Local time: 02:15
Native speaker of: Native in CatalanCatalan, Native in SpanishSpanish

Peer comments on this answer (and responses from the answerer)
agree  jude dabo: good
23 mins
  -> Thank you.
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1 hr   confidence: Answerer confidence 5/5 peer agreement (net): +1
percepción de la marca


Explanation:
Más bien se refiere a lo que el cliente percibe de la marca, más que lo que sabe con respecto a la misma.

Maru Villanueva
Mexico
Local time: 01:15
Works in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
agree  silviantonia
1 hr
  -> Gracias, Silvia
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
la conciencia de la marca


Explanation:
Ser conciente de la marca

nahuelhuapi
Argentina
Local time: 03:15
Native speaker of: Native in SpanishSpanish
PRO pts in category: 23
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6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
reconocimiento de marca


Explanation:
Otra opcion.
Tambien "percepcion de marcu" de Mara.

Osvaldo Montaño
Bolivia
Local time: 02:15
Specializes in field
Native speaker of: Spanish
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8 hrs   confidence: Answerer confidence 5/5
La notoriedad de la marca


Explanation:
Hace referencia a la capacidad de hacer visible y notoria la marca.

felicianomadrid
Spain
Local time: 08:15
Works in field
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in category: 4
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