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down market segmentation

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19:35 Oct 4, 2004
English to Spanish translations [PRO]
Bus/Financial - Finance (general) / micro-finance
English term or phrase: down market segmentation
in a news brief about microfinance
Local time: 15:04

Summary of answers provided
4 +1segmentación de producto de gama bajo
Bill Greendyk
4segmentación (o creación) de un sector de bajo consumo dentro del mercado (del crédito, etc.)
Miguel Llorens



17 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
segmentación (o creación) de un sector de bajo consumo dentro del mercado (del crédito, etc.)

"Down market" se refiere a los consumidores que gastan o consumen poco:

Down-Market Consumers: consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up-Market Consumers.

Ahora bien, "market segmentation" es la separación de un mercado homógeneo en distintos tipos de mercados con distintos consumidores:

Market Segmentation - [ Traduzca esta página ]Market Segmentation. The division of a market into different homogeneous groups of consumers is known as market segmentation. ... Consumer Market Segmentation. ...

De allí que "down market segmentation" se refiera a la generación de este nuevo segmento de mercado dentro de las finanzas (es decir, los clientes que solicitan microcréditos, el equivalente de un consumidor que gasta poco).

Miguel Llorens
Local time: 22:04
Specializes in field
Native speaker of: Spanish
PRO pts in category: 158
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19 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
segmentación de producto de gama bajo

Taken from Routledge´s Dictionary of Commerce and Finance.

Good luck!

Note added at 15 hrs 24 mins (2004-10-05 11:00:08 GMT)

segmentación de gama BAJA
Note gender error in my first answer, picked up kindly by larru below.

Bill Greendyk
United States
Local time: 17:04
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  Ezequiel Fernandez: ... de gama baja
13 hrs
  -> Thanks for the correction, and for the agree!
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