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English to Spanish translations [PRO] Government / Politics / Politics
English term or phrase:sound-bite
Researchers need to market
their research findings and policy ideas so as to reach a public rather than a political or bureaucratic audience. This may mean producing ‘sound-bites’ for electronic media (and images for television).
Any idea? Thanks!
brief broadcast remark: a very short comment or phrase intended or suitable for broadcasting in a news program, especially one by a politician. Their use is often regarded as demonstrating superficiality and glibness.