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What is cross-selling?
We believe that cross-selling is the key to growing our company. It is a vital element of our strategy and supports the aims of our Group vision. The cross-selling strategy is led by our global Sales and Marketing team.
Cross-selling is when a producer or client manager introduces a client to a XXX team from an entirely different discipline. An example would be the introduction of a property/casualty client to a benefits team, or vice versa.