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03:29 Dec 3, 2003
English to Spanish translations [PRO] Marketing
English term or phrase:mood board
A form of visual stimulus material, usually comprising large boards covered with images (often cut from magazines) and designed to represent a mood, atmosphere or feeling. They might be used as enabling materials, to explore respondents' experience of an activity or brand. They can also be used to represent the 'feel' of an intended advertisement, or to explore a number of alternatives (for example bright, sharp and fresh, or slow and sultry). These are part of the repertoire of materials often necessary to research ideas for advertisements which are not yet made, but which will rely on their finished form for their effect.
I CAN UNDERSTAND WHAT A MOOD BOARD IS, BUT I NEED THE TECHNICAL TERM USED IN MARkETING.