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banner table; banner points, banner tabs

Spanish translation: tabla periódica del banner;numeraciones del banner; tabulaciones del banner

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:banner table; banner points, banner tabs
Spanish translation:tabla periódica del banner;numeraciones del banner; tabulaciones del banner
Entered by: Alicia Jordá
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15:30 Jan 28, 2004
English to Spanish translations [PRO]
Marketing
English term or phrase: banner table; banner points, banner tabs
These terms refer to the presentations of results in interviews conducted in the field of marketing and are part of the info presented in the analisis
Marta Bianchi
Local time: 23:29
tabla periódica del banner;numeraciones del banner; tabulaciones del banner
Explanation:
nowadays the word banner is used in the English version, although it could be translated as "ad in Internet", I prefer to leave it as it is.




Crosstabulation & Stub-and-Banner Tables
Purpose and Arrangement of Table. Crosstabulation is a combination of two (or more) frequency tables arranged such that each cell in the resulting table represents a unique combination of specific values of crosstabulated variables. Thus, crosstabulation allows us to examine frequencies of observations that belong to specific categories on more than one variable. By examining these frequencies, we can identify relations between crosstabulated variables. Only categorical (nominal) variables or variables with a relatively small number of different meaningful values should be crosstabulated. Note that in the cases where we do want to include a continuous variable in a crosstabulation (e.g., income), we can first recode it into a particular number of distinct ranges (e.g., low, medium, high).

2x2 Table. The simplest form of crosstabulation is the 2 by 2 table where two variables are "crossed," and each variable has only two distinct values. For example, suppose we conduct a simple study in which males and females are asked to choose one of two different brands of soda pop (brand A and brand B); the data file can be arranged like this:

GENDER SODA
case 1
case 2
case 3
case 4
case 5
... MALE
FEMALE
FEMALE
FEMALE
MALE
... A
B
B
A
B
...

Selected response from:

Alicia Jordá
Local time: 06:29
Grading comment
Muchísimas gracias por la ayuda!
4 KudoZ points were awarded for this answer



Summary of answers provided
4tabla periódica del banner;numeraciones del banner; tabulaciones del banner
Alicia Jordá


  

Answers


40 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
tabla periódica del banner;numeraciones del banner; tabulaciones del banner


Explanation:
nowadays the word banner is used in the English version, although it could be translated as "ad in Internet", I prefer to leave it as it is.




Crosstabulation & Stub-and-Banner Tables
Purpose and Arrangement of Table. Crosstabulation is a combination of two (or more) frequency tables arranged such that each cell in the resulting table represents a unique combination of specific values of crosstabulated variables. Thus, crosstabulation allows us to examine frequencies of observations that belong to specific categories on more than one variable. By examining these frequencies, we can identify relations between crosstabulated variables. Only categorical (nominal) variables or variables with a relatively small number of different meaningful values should be crosstabulated. Note that in the cases where we do want to include a continuous variable in a crosstabulation (e.g., income), we can first recode it into a particular number of distinct ranges (e.g., low, medium, high).

2x2 Table. The simplest form of crosstabulation is the 2 by 2 table where two variables are "crossed," and each variable has only two distinct values. For example, suppose we conduct a simple study in which males and females are asked to choose one of two different brands of soda pop (brand A and brand B); the data file can be arranged like this:

GENDER SODA
case 1
case 2
case 3
case 4
case 5
... MALE
FEMALE
FEMALE
FEMALE
MALE
... A
B
B
A
B
...




    Reference: http://ebd06.ebd.csic.es/statbook/stbasic.html#Crosstabulati...
Alicia Jordá
Local time: 06:29
Native speaker of: Spanish
PRO pts in pair: 1854
Grading comment
Muchísimas gracias por la ayuda!
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