Spanish translation: Problemas complicados de fuente de abastecimiento y logística
Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
07:49 Jul 24, 2001
English to Spanish translations [PRO] Marketing
English term or phrase:complicated sourcing/logistic problems
Unlike what happened in the mineral water and soft drinks industry, with a few exceptions, bottled beer is mainly consumed in relatively small containers, and has stricter requirements concerning oxygen content, protection from contamination and degradation of aromas. This means that using plastic bottles for beer is much more complex and more expensive, if based on the approach adopted so far: some technologies (e.g. multilayer bottles) involve high bottle costs and complicated sourcing/logistic problems, while others (e.g. internal or external plasma coating) introduce high investment costs, operational complexity and uncertain results, making life very hard for the bottler.