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Explanation: la tagline o "coletilla" es la línea que empieza con unos puntos suspensivos; es una frase graciosa (aunque no necesariamente) que se suele añadir al final de los mensajes de correo electrónico.
Explanation: Hola Dany:
Encontre lo siguiente sobre Tagline. Pienso que tagline se puede referir a "slogan"
....In addition to the ads, the Biodiversity Project contracted with Green Team Advertising to develop a slogan and look for the concept of biodiversity. The new graphic and tagline "package" biodiversity in a way that can be used by a range of organizations and institutions raising biodiversity awareness. Our hope is that the graphic will be inserted into a wide variety of outreach materials by organizations doing outreach on biodiversity and related issues. The goal is to provide a consistent look and message that the public could then begin to associate with the concept of biodiversity...