cross-selling and up-selling

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02:12 Aug 15, 2000
English to Spanish translations [Non-PRO]
Marketing
English term or phrase: cross-selling and up-selling
XXXX provides a complete set of applications to provide world-class sales and customer support, and generate new revenue through cross-selling and upselling.
Alex


Summary of answers provided
nasee below
Gonzalo Tutusaus


  

Answers


35 mins
see below


Explanation:
El dicc. de Alcaraz Varó/Hughes de Marketing traduce "cross-selling" como "venta cruzada" (que además se trata de un término conocido en marketing). Significa la venta de productos o servicios complementarios, derivados de la venta o producto original.

El up-selling consiste en mejorar las ventas con el mismo tipo de oferta. He visto bastantes sitios en español que utilizan el término en inglés (también en el caso de cross-selling), otros lo traducen como "venta mejorada".

Te adjunto un par de vínculos en que aparecen ambos términos.

www.paginas-amarillas.es/decompras/tecnolog.htm
www.paginas-amarillas.es/decompras1/anunciarse/anunciarse.h...
www.grupoassa.com/news/news17/n03.html

Un saludo.


    Reference: http://www.paginas-amarillas.es/decompras/tecnolog.htm
    Reference: http://www.paginas-amarillas.es/decompras1/anunciarse/anunci...
Gonzalo Tutusaus
Netherlands
Local time: 04:44
Native speaker of: Native in SpanishSpanish
PRO pts in pair: 2176
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