Spanish translation: productos que se conocen mediante investigación/mediante experimentación
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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:
search goods/ experience goods
productos que se conocen mediante investigación/mediante experimentación
English to Spanish translations [PRO] Marketing - Marketing / Market Research / search goods/ experience goods
English term or phrase:search goods/ experience good
Hola nuevamente! Cual sería la traducción de estos términos search goods/experience goods
encontré estas definiciones en inglés pero no logro visualizar el mensaje:
search good is a product or service with features and characteristics easily observable before purchase. In a distinction originally due to Philip Nelson, a search good is contrasted with an experience good.
experience good is a product or service where product characteristics such as quality or price are difficult to observe in advance, but these characteristics can be ascertained upon consumption
y esta es la frase en donde aparecen los términos:
Charging a premium is difficult with search goods, and even with experience goods, but easier with credence goods, where the customer tends to be most concerned with quality.