Spanish translation: secuencias inéditas/ tomas de apoyo / b-roll / rollo B
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20:51 Feb 5, 2009
English to Spanish translations [PRO] Marketing / Market Research
English term or phrase:The b-roll package
The b-roll package was placed on evening news programs across the country, explaining the key to maximizing...
The broadcast program used a tightly packaged b-roll segment showcasing...
¿Cómo tradujeran The b-roll package?
Como siempre, muchas gracias
video sin narrativa/reporte sin narrativa (b-roll package)
Explanation: Jim Brams: Mike, we hear the term “B-roll” in the PR field. Can you explain just what it is?
Mike Cavender: A B-roll package is edited story video, without narration, for use on television or another visual medium, such as the Internet. It’s often used to provide producers with visuals of a company’s product or service. Interviews (soundbites) with the company or client spokesperson sometimes are included in a B-roll feed. A fact sheet or even a suggested script can be sent with the B-roll feed to aid producers and writers in preparing a story.
JB: B-roll? That’s a funny name, Mike. Where did it come from?
MC: Years ago, when TV news staffs shot 16mm film, stories were edited to two reels of film prior to air. The A-roll contained all the sound, which was recorded on a magnetic strip along one edge of the film. A-roll was used for such things as the story’s interviews, the reporter’s “stand-up” and other scenes with important sound. The B-roll contained the rest of the pictures that illustrated the story. It was often shot with a small wind-up camera – which the director could cut away to while the sound continued from the A-roll. Hence, the terms B-roll and A-roll!
MartaHS United States Local time: 21:12 Specializes in field Native speaker of: Spanish PRO pts in category: 72