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English to Spanish translations [PRO] Marketing - Marketing / Market Research /
English term or phrase:battle cards
Context: What vendor is the company using currently? It is very important to know the answer to this question as it helps you understand what tools you need to use to compete – case studies, competitive battle cards, etc.
Reference information: "Battlecards are short, sales-ready documents that provide sales teams with an understanding of a specific competitor’s marketing strategy, key sales messages, product information, and tactical sales messaging to use when selling against that competitor."