engagement product

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

18:19 May 17, 2018
English to Spanish translations [PRO]
Marketing - Marketing / Market Research / engagement product
English term or phrase: engagement product
Me encuentro con este término en el siguiente contexto:

Understanding Setup for Proposal Management Integration
First define your engagement service product in the CRM product definition. The Engagement Services check box appears on the Product Definition pages for your primary application.
(...)
The values that are displayed in the drop-down list box depend on the current line status. The first page defines the status types. One type is used for the engagement services products. The other delivered type is Default, which is used if the product is not an engagement product.

Aguardo su ayuda.

Desde ya muchas gracias.
azulbenito
Argentina
Local time: 22:57


Summary of answers provided
3producto comprometido con la marca
Natalia Pedrosa
3producto [de conexión]/[de relación]/[de enganche] [con la marca]
Juan Gil
3producto que genere compromiso
Mónica Algazi


  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
producto que genere compromiso


Explanation:
https://laculturadelmarketing.com/que-es-el-engagement-marke...

Mónica Algazi
Uruguay
Local time: 22:57
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 235
Login to enter a peer comment (or grade)

4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
producto [de conexión]/[de relación]/[de enganche] [con la marca]


Explanation:
El 'engagement product' es el que sirve para que el cliente experimente la marca, el que le da la primera experiencia con ella. Es el producto para captar al cliente y para buscar lograr lealtad, para retenerlo.

Generalmente se usan datos obtenidos de programas de Customer Relationship Management (CRM) para analizar los clientes, actuales y potenciales, y crear las estrategias que segmenten el mercado para hacer campañas lo mas específicas posible, dirigidas al grupo elegido.

Puedes obviar el [con la marca] si te parece redundante.

Juan Gil
Venezuela
Local time: 21:57
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 8
Login to enter a peer comment (or grade)

10 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
producto comprometido con la marca


Explanation:
Suerte.

Natalia Pedrosa
Spain
Local time: 03:57
Specializes in field
Native speaker of: Native in SpanishSpanish, Native in CatalanCatalan
PRO pts in category: 12
Login to enter a peer comment (or grade)



KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:

Your current localization setting

English

Select a language

Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search