Consumer Insights / Supporting Insights

Spanish translation: percepciones del consumidor/de los consumidores; percepciones de apoyo/respaldo

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	Consumer Insights / Supporting Insights
Spanish translation:	percepciones del consumidor/de los consumidores; percepciones de apoyo/respaldo
Entered by:	Marocas

21:00 Aug 9, 2004

English to Spanish translations [PRO]
Bus/Financial - Marketing / Market Research

English term or phrase: Consumer Insights / Supporting Insights

Consumer Insights

Core Insight
I believe in living life to the full and making the most of everyday experiences. When it comes to food, this means no compromise on taste and freshness (also test for quality)

Supporting Insights
Although most of the food in the chilled part of the supermarket is good quality, it is often rather bland in taste, colour and texture
I want fresh and tasty soups that feel as though they are home made, as I do not have the time nor the know-how to make them myself
Weekday evening meals are often boring and predictable: food to eat just because you are hungry rather than for pleasure and enjoyment as well
Weekdays are so hectic that evening meals can become quite routine and ordinary and even a bit boring. Sometimes it’s nice to have a meal that’s a bit more special during the week, to make a change from the weekday grind
Additional Soup-based Insight
I like soup but I find it is never filling enough to have as an evening meal

Gary Raymond Bokobza KudoZ activity Questions: 1042 (9 open) (5 without valid answers) (9 closed without grading) Answers: 914 Spain
Local time: 10:01

percepciones del consumidor/de los consumidores; percepciones de apoyo/respaldo

Explanation:
... 2. Investigación de las **percepciones de los consumidores** con relación a las marcas competidoras. 3. Investigación de las percepciones ...
www.aulafacil.org/CursoMarketing/ CursoComportamiento/clase6-6.htm

... Las actitudes y creencias son fuerzas firmes y directas que inciden en la **percepciones de los consumidores** y en su comportamiento de compra. ...
www.itlp.edu.mx/publica/tutoriales/mercadotecnia/tema231.ht...

Esas gráficas son los mapas perceptuales y tienen que ver con el “espacio del producto”, que representan **las percepciones de los consumidores** sobre varias ...
www.gestiopolis.com/recursos/ documentos/fulldocs/mar1/segmktpos.htm

Selected response from:

Marocas
Venezuela
Local time: 04:01

Grading comment

Graded automatically based on peer agreement.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +3

percepciones del consumidor/de los consumidores; percepciones de apoyo/respaldo

Marocas

comentarios, opiniones o reflexiones // comentarios justificativos o explicativos

Ltemes

perspicacias de client / perspicacias de apoyo / respaldo

Michael Powers (PhD)

apreciaciones del cliente / apreciaciones de apoyo

Alejandra Vega

cometarios del consumidor

Veronick

Answers

3 mins confidence:

consumer insights / supporting insights perspicacias de client / perspicacias de apoyo / respaldo

Explanation:
Oxford

insight / "InsaIt / n
a [u] (perceptiveness) perspicacia f; she has great insight es muy perspicaz
b [c] (comprehension) insight INTO sth: to gain an insight into sth llegar* a comprender bien algo; this gave me an insight into the
workings of the system esto me dio la oportunidad de ver cómo funcionaba el sistema

Mike :)

Michael Powers (PhD)
United States
Local time: 04:01
Native speaker of: English
PRO pts in category: 90

20 mins confidence:

consumer insights / supporting insights comentarios, opiniones o reflexiones // comentarios justificativos o explicativos

Explanation:
considero que se refiere, en este caso, a las opiniones o comentarios de los consumidores. me imagino que es una encuesta, ¿no?

Ltemes
United States
Local time: 01:01
Specializes in field
Native speaker of:

English,

Spanish
PRO pts in category: 63

20 mins confidence:

peer agreement (net): +3

consumer insights / supporting insights

percepciones del consumidor/de los consumidores; percepciones de apoyo/respaldo

Marocas
Venezuela
Local time: 04:01
Works in field
Native speaker of:

Spanish
PRO pts in category: 32

Grading comment

Graded automatically based on peer agreement.

24 mins confidence:

consumer insights / supporting insights apreciaciones del cliente / apreciaciones de apoyo

Explanation:
Insight se refiere a la comprensión que se tiene acerca de algún tema.

Alejandra Vega
Local time: 02:01
Native speaker of:

Spanish

1 hr confidence:

consumer insights / supporting insights cometarios del consumidor

Explanation:
sounds good

Veronick
Peru
Local time: 03:01
Native speaker of:

Spanish
PRO pts in category: 4

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