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Explanation: Es decir, basados en la concepción y el desarrollo de maquetas originales, quizá personajes, objetos y ambientes visuales. Por eso añado "creativos" porque se relacionan con la idea de la "concepción" o creación de obras artísticas. De allí viene la denominación profesional en inglés <concept artist>.
This type of artwork is created during the initial production stages of a film or television project. Concept can encompass many different mediums and knows no boundary for expression. This "free form" release of artist expression helps the production come up with the best overall story, style and character designs for the film that conveys the director's vision for the story. Once these designs are finalized only then can character animation take place.
POONA Native speaker of: Spanish, Catalan PRO pts in pair: 144