Comp Anchor

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15:56 May 17, 2018
English to Spanish translations [PRO]
Bus/Financial - Retail / Cursos de ventas
English term or phrase: Comp Anchor
Activity
Based on the previous activities you should be in a customer account with a product added
In this session you learned how to create a quote and review pricing, within your customer record follow the steps to create a quote
What is the Recommended, Comp Anchor, and Floor price of your quote?
Hammersley
Local time: 02:28


Summary of answers provided
2 +1precio gancho
Sara Fairen


  

Answers


56 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +1
comp anchor
precio gancho


Explanation:
Could it be "comparison anchor"? As a pricing strategy.

https://www.helpscout.net/blog/pricing-strategies/
Placing premium products and services near standard options may help create a clearer sense of value for potential customers, who will view the less expensive options as a bargain in comparison.

In Spanish, "gancho comercial" o "precio gancho"
https://es.wikipedia.org/wiki/Gancho_comercial
http://www.emprendedores.es/gestion/tecnicas-comerciales-mar...

Sara Fairen
United Kingdom
Local time: 09:28
Native speaker of: Native in SpanishSpanish

Peer comments on this answer (and responses from the answerer)
agree  JohnMcDove: Sí, parece que puede ser esto. :-)
10 mins
  -> Gracias, John
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