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English to Spanish translations [PRO] Tech/Engineering
English term or phrase:branding
• e-Community: A printing cooperative is an alliance between geographically dispersed printers that can be regional, national, or international. It operates under a single brand, but may provide co-branding opportunities to individual sites, establishing national or international brand recognition for its members while allowing them to maintain their separate, individual identities. The key functions of the collaborative are to generate demand and provide the skills and services necessary to meet this demand with a complete range of products and services.
• Branded sites delivered via an applications service provider (ASP) model: As with an e-community, the ASP model requires a lower financial investment, allows the print provider to retain control of the relationship with his or her customer, and maintains branding and differentiation.
co-branding = marcas en asociación / participación.
Explanation: I am not sure if I understood the concept correctly, but for instance the use of the Holiday Inn brand is given in concession to companies throughout the world by the payment of a royalty (for instance, Posadas de Mexico).
Robert INGLEDEW Argentina Local time: 19:11 Native speaker of: English, Spanish PRO pts in pair: 2664