Swedish translation: profilera (positionera, framhäva)
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English to Swedish translations [PRO] Bus/Financial - Business/Commerce (general) / (verb)
English term or phrase:position
Det handlar om att försäljaren ska "position" en viss produkt gentemot konkurrenternas produkter när han/hon är på säljbesök hos sina kunder. Grundbetydelsen är verbal.
“DOING_SO_AND_SO = Successful positioning of OUR_BRAND against competitor products.”
“Having got the CUSTOMER to identify the benefits of THIS TYPE OF PRODUCT, you will want to prompt them to identify some other key attributes which will help you position OUR BRAND better against all other PRODUCTS OF THE SAME TYPE, including the new COMPETITOR PRODUCT.”
“Positioning OUR PRODUCT against the [CUSTOMER] needs you have uncovered, and exposing the weaknesses, drawbacks, and concerns regarding the COMPETITOR’S PRODUCT will guide the CUSTOMER towards choosing OUR PRODUCT.”
“ OUR strategy is to counter the launch of THE COMPETITOR’S PRODUCT and to strengthen the position of OUR_PRODUCT in relation to all competitor products.”