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English to Turkish translations [PRO] Bus/Financial - Management / pricing strategy for industrial products
English term or phrase:locus of causality
A pricing manager might attribute a recent pricing success to internal causes such as his/her own decision making ability, the plan itself, or some external situational element pertaining to modality or particular occasion. Kelley refers to the result of such attributional processing as the locus of causality – i.e. wherein the perceived cause is fixed.