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what=kya is=hai your=aapka name=naam or ismegirami
Explanation: if you wish to use higher levelled urdu you can ask
AAP KA ISME GIRAMI KYA HAI?
but when it is used in the casual sense then
AAP KA NAAM KYA HAI?
will be more convenient
name=naam ism or ism-e-girami
MERA NAAM IMRAN HAI.