spot à spot radio

15:24 Mar 16, 2017
French to English translations [PRO]
Marketing - Advertising / Public Relations
French term or phrase: spot à spot radio
controle de l'exécution de spot à spot radio - in a list of services provided by a company auditing media buying.

thanks
Jane RM
France
Local time: 01:41


Summary of answers provided
3spot by spot (radio) / radio spots, one by one
Ana Vozone
Summary of reference entries provided
spot to spot radio
José Patrício
Another example
philgoddard
hth/fwiw
writeaway

Discussion entries: 3





  

Answers


5 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
spot by spot (radio) / radio spots, one by one


Explanation:
Or

... controlling / auditing radio spots, one by one

This is what media auditing companies / consutants do, among other things.

Suggestion. https://www.google.pt/webhp?sourceid=chrome-instant&ion=1&es...

"spot by spot" media auditing
https://www.google.pt/webhp?sourceid=chrome-instant&ion=1&es...

Ana Vozone
Local time: 00:41
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
neutral  writeaway: see the added context
13 hrs
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The asker has declined this answer




Reference comments


38 mins
Reference: spot to spot radio

Reference information:
7 TV/RADIO a short period of time when someone can speak or perform on radio or television
He was given a 30-second spot just after the news.
a guest spot on ‘The Tonight Show’

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Note added at 39 mins (2017-03-16 16:03:57 GMT)
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http://www.ldoceonline.com/Television & radio-topic/spot_1

José Patrício
Portugal
Native speaker of: Native in PortuguesePortuguese

Peer comments on this reference comment (and responses from the reference poster)
neutral  writeaway: how does this relate to the context?
1 hr
  -> vg philgoddard: The obvious guess is "spot to spot", but what does it mean?
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2 hrs
Reference: Another example

Reference information:
...le détail des investissements par agence média Mise à disposition sur les logiciels d'exploitation et le spot à spot; , mise à disposition du spot à spot radio via logiciel d'exploitation de la pige et des performances (liste des marques/produits du groupe concerné spot à spot / emplacement détaillé, pige spot à spot), outil de restitution online pour: suivi des campagnes...

This gets almost no Google hits. The obvious guess is "spot to spot", but what does it mean?

I wonder if the first "spot" means "commercial", and the second refers to positioning.

philgoddard
United States
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 52
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19 hrs
Reference: hth/fwiw

Reference information:
La commercialisation dite « classique » correspond à un achat au spot à spot qui permet à l’annonceur ou à son mandataire de réserver les spots dans les contextes de commercialisation souhaités, sous réserve de disponibilité au planning et sous réserve des réglementations et usages en vigueur.
Les spots sont commercialisés sur la base d’un tarif brut sur lequel s’applique les majorations et remises commerciales (détaillées ci-après). Les achats en « classique » auront un traitement prioritaire par rapport aux achats en coût GRP net garanti.
La Skyrock Box permet un achat en coût GRP garanti ce qui signifie que Skyrock décide seule de la programmation des spots sur la base d’un brief envoyé par l’agence. La régie se réservant le droit de modifier le dispositif jusqu’à J-3 avant le début de la campagne.
Le coût GRP peut être soumis à des modulations spécifiques.
Ce mode d’achat est réservé aux cibles adultes et soumis à l’accord préalable de Skyrock.
Il est entendu que seul l’achat en Skyrock Box donne accès à un coût GRP net garanti.
https://skyrock.fm/resources/skyrockregie/2-Skyrock_national...

writeaway
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
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