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09:39 Feb 2, 2018 |
French to English translations [PRO] Marketing - Advertising / Public Relations / advertising rates for trade fair catalogue | |||||||
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| Selected response from: katsy Local time: 08:32 | ||||||
Grading comment
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Summary of answers provided | ||||
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4 +1 | fold-out |
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4 | inside cover flap |
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2 | fold out flap |
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2 | centrefold insert |
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Discussion entries: 8 | |
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inside cover flap Explanation: Just been scurrying through my files - this is what I used in a similar translation ... hope it helps! The inside cover flap has only one printed side - so works out cheaper. -------------------------------------------------- Note added at 52 mins (2018-02-02 10:32:34 GMT) -------------------------------------------------- Drat! Sorry but I'm now as baffled as you are! |
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Notes to answerer
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fold out flap Explanation: Taking my inspiration from - ahem - children's books with which I am more familiar at present.... though I have found the term for planners; https://www.the1407planners.com/collections/fold-out-flap You need the "fold out" bit, because otherwise (again in children's books) you just have "lift the flap" typ things |
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fold-out Explanation: The ST tells us these "rabat intérieur" are on 90gm2 paper - no doubt the same weight as the ordinary pages. It probably refers to "flaps" on pages separating sections of the catalogue (possibly also to pages showing a specific advertiser's products). In my experience, all such pages with a section that folds out for easy reference, or to serve as a bookmark, is called ... a "fold-out". From the ad tarif point of view, it doesn't really matter what the real purpose is - prominent advertising or mere bookmarking. "intérieur" is there simply to distinguish these fold-outs from those forming part of the cover (on heavier paper). |
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centrefold insert Explanation: Not sure, a suggestion Creative Review Magazine December 2001 issue, in near mint condition, binding tight, pages clean and crisp, centrefold insert attached https://picclick.co.uk/Creative-Review-Magazine-December-200... Glossy colour four-page centrefold insert advertises Algoma Steel's continued expansion; The Brave New Transistorized http://www.rarenonfiction.com/?page=shop/browse&fsb=1&search... -------------------------------------------------- Note added at 2 hrs (2018-02-02 12:32:21 GMT) -------------------------------------------------- or fold-out insert - For the 1928 International Press exhibition in Cologne, El Lissitzky created the dynamic and modern designs for the Soviet pavilion, which are printed in a long fold-out insert to the accompanying catalogue. http://blogs.bl.uk/socialscience/2013/06/film-art-advertisin... |
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