Passions d'avril

English translation: April follies

15:01 Apr 10, 2020

French to English translations [PRO]
Marketing - Cosmetics, Beauty

French term or phrase: Passions d'avril

Hi there, a question - just for fun - to English native speaking translators. That's not for a job assigned!

While I was reading luxury house chanel.fr website, I opened a page - that exists only on the French website - with the following title "Passions d'avril". This is clearly a word play with the French expression "Poisson d'avril"(April Fools' day), and I am wondering how you could translate (transcreate!) it in English, trying to keep the same kind of word play... or another one!

Unfortunately, this page does not exist on the Chanel UK website, so I did not find any official answer.

So, if any English native speaking translator has time, I would be happy to read any brilliant idea that might come up!

Many thanks in advance

Myrtille Montaud KudoZ activity Questions: 110 (none open) (5 closed without grading) Answers: 40
Local time: 23:32

English translation:April follies

Explanation:
It's obviously not the same thing, but it contains the word play element and plays on the idea of going a bit mad for something (not necessary but) luxurious

Selected response from:

Victoria Britten
France
Local time: 23:32

Grading comment

4 KudoZ points were awarded for this answer

Summary of answers provided

4 +6

April follies

Victoria Britten

4 +4

April Jewels

Eliza Hall

April's Zeal

Ivan Bradley Ndong Belinga

4 -1

April Fools' Day Passion

AcornTr_US

3 -2

April´s appetites

Juan Arturo Blackmore Zerón

Discussion entries: 4

Answers

13 mins confidence:

peer agreement (net): +4

April Jewels

Explanation:
This could work depending on what the page is about. Even makeup could work (jewel-like colors).

Eliza Hall
United States
Local time: 17:32
Meets criteria
Works in field
Native speaker of: English

Notes to answerer

Asker: Thank you very much Eliza for your proposal. Obviously, as a French native speaker, I cannot decide which English proposal fits best, that's why I chose to follow the peer agreements...

24 mins confidence:

peer agreement (net): +6

April follies

Explanation:
It's obviously not the same thing, but it contains the word play element and plays on the idea of going a bit mad for something (not necessary but) luxurious

Victoria Britten
France
Local time: 23:32
Meets criteria
Native speaker of:

English
PRO pts in category: 8

Notes to answerer

Asker: Many thanks Victoria for your proposal. According to the peer agreements, this would be the most suitable one and I confirm it would work fine on the website page.

25 mins confidence:

April's Zeal

Explanation:
Of course, the translation of these terms requires to have an idea of the content of the website. But just for fun, I opted for "April's Zeal". "Zeal" being a synonym of "passion", and is a one syllable word (just like "fool"). Afterwards, when I say April's Zeal, I immediately think of April's fool. Lol

Ivan Bradley Ndong Belinga
France
Local time: 23:32
Meets criteria
Specializes in field
Native speaker of: English

3 hrs confidence:

peer agreement (net): -2

April´s appetites

Explanation:
https://www.goodreads.com/review/show/864733022

Juan Arturo Blackmore Zerón
Mexico
Local time: 16:32
Does not meet criteria
Native speaker of: Spanish

Notes to answerer

Asker: Thank you for your efforts. Actually, I really think that for this kind of translation, being an English native speaker is key!

15 hrs confidence:

peer agreement (net): -1

April Fools' Day Passion

Explanation:
Literally "Passions d'avril" means "April's Passions", but in English, it's better to say "April's Passion." And then, I added context-based wordplay, and I got "April Fools' Day Passion."
I guess it referred to a sensuous or strong-smelling springtime fragrance hence the word "Passions".

AcornTr_US
United States
Local time: 14:32
Meets criteria
Specializes in field
Native speaker of: English

Notes to answerer

Asker: Thank you for this proposal. Actually, I was looking for a creative translation as Emma pointed out.

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Passions d'avril

English translation: April follies

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English translation: April follies

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