"bannières applicatives"

English translation: "banner brand applications"

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:"bannières applicatives"
English translation:"banner brand applications"
Entered by: Allan Jeffs

10:19 Sep 4, 2005
French to English translations [PRO]
Marketing - Marketing / Market Research / retail distribution
French term or phrase: "bannières applicatives"
Concerning the launch of private-label products and services by a multinational distributor

En effet, [Compagnie] développe dans plusieurs de ses enseignes des « offres maisons » sous forme de gamme de produits ou de services destinés à positionner le Groupe sur des segments de marché ou à l’aider à en conquérir.
[Compagnie] possède aujourd’hui trois grands domaines propres : les labels qui incluent des réseaux comme "S" ou "R", les bannières applicatives telles que "C", "C2" ou "P" [these latter are information/data security systems] et les marques propres comme "B", "G", ou encore "S"

Thanks in advance for your help
Tamara Salvio
United States
Local time: 19:12
corporate (name) applications
Explanation:
Corporate Applications—Security of Data - Operational Policy - [ Traduire cette page ]
The security of corporate applications data at Deakin University is governed by:
... Data Steward. DOMS (Digital Objects Management System) ...
theguide.deakin.edu.au/TheDeakinGuide.nsf/ 0/903f77eed4fd9fdeca256f340015c890?OpenDocument

The CyberAngel® for Corporate Applications | CyberAngel Security ... - [ Traduire cette page ]
An IDC study estimates that the computer and data security industry alone ...
Violation of the password entry system initiates a real-time report of that ...
www.sentryinc.com/corpapp.html

Systems Implementation Policy - [ Traduire cette page ]
(7) The Manager, Corporate Applications in the Information Technology ... (8)
Any computer system that is intended to process University data must have a ...
apps.uws.edu.au/uws/policies/ppm/doc/000127.html

Thin Planet - Opinion - Using Access Infrastructure to Architect ... - [ Traduire cette page ]
The process of centralizing corporate applications such as email furthermore ...
Data Security Most security failures do not happen because of technology ...
www.thinplanet.com/opinion/security2.asp

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Note added at 1 hr 13 mins (2005-09-04 11:32:29 GMT)
--------------------------------------------------

bannière = corporate name
applicatif = application

"bannières applicatives" maybe "own name applications" ???

Clare's answer is a correct translation but I don't see the relevance. Are they just advertising or actually launching private-label products and services - as you say?
Selected response from:

Allan Jeffs
France
Local time: 04:12
Grading comment
Sorry I can't give full points, because within this context "bannieres" is "banner brands", so given the context I included "banner brand applications" would be correct. Thanks for your help!
3 KudoZ points were awarded for this answer



Summary of answers provided
4own brands (or - house brands)
Leveleki
4categories of applications/software/solutions/systems (products/services)
Conor McAuley
3corporate (name) applications
Allan Jeffs
3application banners
Clare Macnamara
2 -1advertising banners
chaplin


Discussion entries: 1





  

Answers


1 hr   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): -1
advertising banners


Explanation:
I thought of relevant
the word applicative is new to me in both languages another marketing jargon

chaplin
United Kingdom
Local time: 03:12
Specializes in field
Native speaker of: French
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
disagree  Allan Jeffs: I don't think so Ségolène. They are "information/data security systems" not advertising banners.
16 mins
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
own brands (or - house brands)


Explanation:
Reading your text, I am almost sure that they mean "own brand" labels in this case. It would tie in with the rest of the sentence and most companyies now have their "own" products, under "own brand", or "house brand" labels. E.g. "St Michaels" for Marks & Spencer,etc.)

Leveleki
France
Local time: 04:12
Works in field
Native speaker of: English

Peer comments on this answer (and responses from the answerer)
neutral  Allan Jeffs: That is surely the last part of the sentence: "...et les marques propres..."?!
5 mins
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59 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
bannières applicatives
corporate (name) applications


Explanation:
Corporate Applications—Security of Data - Operational Policy - [ Traduire cette page ]
The security of corporate applications data at Deakin University is governed by:
... Data Steward. DOMS (Digital Objects Management System) ...
theguide.deakin.edu.au/TheDeakinGuide.nsf/ 0/903f77eed4fd9fdeca256f340015c890?OpenDocument

The CyberAngel® for Corporate Applications | CyberAngel Security ... - [ Traduire cette page ]
An IDC study estimates that the computer and data security industry alone ...
Violation of the password entry system initiates a real-time report of that ...
www.sentryinc.com/corpapp.html

Systems Implementation Policy - [ Traduire cette page ]
(7) The Manager, Corporate Applications in the Information Technology ... (8)
Any computer system that is intended to process University data must have a ...
apps.uws.edu.au/uws/policies/ppm/doc/000127.html

Thin Planet - Opinion - Using Access Infrastructure to Architect ... - [ Traduire cette page ]
The process of centralizing corporate applications such as email furthermore ...
Data Security Most security failures do not happen because of technology ...
www.thinplanet.com/opinion/security2.asp

--------------------------------------------------
Note added at 1 hr 13 mins (2005-09-04 11:32:29 GMT)
--------------------------------------------------

bannière = corporate name
applicatif = application

"bannières applicatives" maybe "own name applications" ???

Clare's answer is a correct translation but I don't see the relevance. Are they just advertising or actually launching private-label products and services - as you say?

Allan Jeffs
France
Local time: 04:12
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 45
Grading comment
Sorry I can't give full points, because within this context "bannieres" is "banner brands", so given the context I included "banner brand applications" would be correct. Thanks for your help!

Peer comments on this answer (and responses from the answerer)
neutral  Clare Macnamara: I understand and in fact share your doubts as to the relevance of my sug. However, wouldn't 'applicatives' call for an adjectival function, whether or not you choose a noun to perform it? I feel they're talking about 'bannières' and not applications ;-)
1 hr
  -> Absolutely Clare, that's why my confidence rating is only 3. It's weird!
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
bannières appliatives
application banners


Explanation:
Good luck!

[PDF] Application BannersFormato de archivo: PDF/Adobe Acrobat - Versión en HTML
Application Banners. Date of scan: 8/28/2003 12:02:05 PM. Range scanned: Range 192.168.1.1-192.168.1.151. Many of the applications scanned by AppDetective ...
www.appsecinc.com/products/appdetective/ reports/pdf/application_banners.pdf

Application Security Inc. - Securing Business by Securing ... - [ Traduzca esta página ]Application Banners Report HTML | Crystal Displays all of the banner information collected by AppDetective during a Discovery. Banner information is the ...
www.appsecinc.com/products/ appdetective/reports/session.html


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Note added at 2 hrs 3 mins (2005-09-04 12:22:59 GMT)
--------------------------------------------------

(sorry for the typo: 'appliCatives'

Clare Macnamara
Local time: 04:12
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
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20 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
categories of applications/software/solutions/systems (products/services)


Explanation:
I hope the above makes sense!

Given your note, "information/data security systems", the products/services in question seem to be in IT/data security, and thus are applications/software/IT systems.

That's my take on it anyway.

HTH

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Note added at 20 hrs 25 mins (2005-09-05 06:44:51 GMT)
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A banner being a name or an emblem used to represent a group or category of things.

Conor McAuley
France
Local time: 04:12
Specializes in field
Native speaker of: English
PRO pts in category: 47
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