logiques d’équipement industriel

English translation: \"economy of scale\" logic

French term or phrase:logiques d’équipement industriel
English translation:\"economy of scale\" logic
Entered by: Mark Nathan

09:42 Sep 13, 2010
French to English translations [PRO]
Bus/Financial - Marketing / Market Research / Banking
French term or phrase: logiques d’équipement industriel
Toujours plus de PNB ! Pour
se maintenir dans la course et
satisfaire leurs actionnaires,
les banques françaises
doivent trouver de nouvelles
voies pour accroître leur
chiffre d’affaires.
Jusqu’à présent, le marché des Particuliers,
porté par des logiques d’équipement
industriel, alimentait très largement la
croissance du PNB. Mais cet essor se ralentit :
les pouvoirs publics et les concurrents font
pression sur les prix, les clients sont de plus en
plus méfiants face au marketing de masse…
Bref, il est grand temps de trouver de
nouvelles voies et surtout de nouveaux
horizons !
Mark Nathan
Local time: 08:40
"economy of scale" logic
Just a guess, trying to imagine what this phrase could refer to.
Selected response from:

Veronica Coquard
Local time: 08:40
Grading comment
Thanks everyone
4 KudoZ points were awarded for this answer

Summary of answers provided
2 +2"economy of scale" logic
Veronica Coquard

Discussion entries: 3



41 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +2
"economy of scale" logic

Just a guess, trying to imagine what this phrase could refer to.

Veronica Coquard
Local time: 08:40
Specializes in field
Native speaker of: English
PRO pts in category: 12
Grading comment
Thanks everyone

Peer comments on this answer (and responses from the answerer)
agree  Emma Paulay: Yes, I think this must be the general idea. Putting everyone in the same basket, mass marketing, selling the same thing to everyone etc.
7 mins
  -> Thank you, Emma.

agree  philgoddard: I'm not sure about the "logic" bit - you could say "benefits from significant economies of scale" or something like that.
4 hrs
  -> Thank you, Phil, and thanks for the link.

neutral  joehlindsay: Are we sure they are talking about 'economies of scale' and not GDP increased by automation over the past couple of decades? I think logique may just mean something like 'for reasons of...'
12 hrs
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