Glossary entry

French term or phrase:

facing

English translation:

facings / shelf facings

Added to glossary by Allan Jeffs
Aug 18, 2004 09:25
20 yrs ago
19 viewers *
French term

facing

French to English Marketing Marketing POS advertising / shelf display
Does it mean customer-facing shelves? Is there a precise term in English?

[Produit] en linéaire visible dans 64% de ses référencements avec en moyenne 2,8 facings.
Proposed translations (English)
5 facings / shelf facings

Discussion

Malcolm Rowe Jan 26, 2022:
Is "It's an English word' sufficient explanation Just because something is an English word originally does not necessarily mean that the French are using it to mean the same as the English usage. Just think of 'un jogging', 'les baskets', etc.

Proposed translations

25 mins
French term (edited): facings
Selected

facings / shelf facings

It's an English word.

Do Marketing Best Practice - Copernicus Marketing Consulting - [ Traduire cette page ]
... goods, achieve an ACV distribution, share of shelf facings, and eye ... Know the limits of advertising. ... media (TV, radio, print), PR, the web, the package, POS, etc ...
www.copernicusmarketing.com/discover/docs/essential.htm
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4 KudoZ points awarded for this answer. Comment: "Thanks a lot. Am always suspicious of English words used in French!"
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