défonce

00:42 Mar 25, 2010 

but sometimes people buy special edition Coke bottles as a part of Collector's Edition. They may order a certain one as it's featured in the menu.

00:40 Mar 25, 2010 

But presumably people do not need to be informed of the type of logo on the bottle/can? In any case, I am not going to translate it - I will just add a note saying that I assume these are instuctions for the printer.

00:32 Mar 25, 2010 

when you say "on a menu", that doesn't mean necessarily that it's "on" the menu, but that there is product on the menu with that kind of logo on the bottle.

Is this a free service or a paid one? LOL

00:22 Mar 25, 2010 

This is the type of logo on the bottle of a coke drink sold there, or how this particular Coke logo appears on the menu?

00:08 Mar 25, 2010 

Ah yes, I'd missed that point; in that case, I think Writeaway was right first time: this looks very much like an instruction to the printer as to how to present the Coke logo — which very often appears on menus, even if they don't include other brand logos.

22:31 Mar 24, 2010 

As I said in the question, it is a menu. It is simply an item on the drinks menu for a restaurant. I probably should not say any more for confidentiality reasons (but it does involve a very large theme park).

21:20 Mar 24, 2010 

It has to be some sort of indentation or something as that's what "défoncé" means. No one is getting high on drugs here? LOL

17:47 Mar 24, 2010 

Je pense derechef que défonce est une indication pour l'imprimeur. On parle ici de logo ROUGE, mais sur une canette, le logo de Coca Cola est BLANC sur fond rouge. C'est-à-dire imprimé en défonce (par absence de couleur dans les lettres), comme avec un pochoir négatif.
Trapping est en effet une autre technique qui concerne les bords des objets adjacents (en FR: recouvrement, grossi-maigri, mais effectivement (mal) traduit par défonce dans certains programmes de PAO).

17:35 Mar 24, 2010 

it could be part of the text, explaining the logo in printer-speak. in that case it does need translating......

17:34 Mar 24, 2010 

Isn't this referring to the fact that the Coca-Cola logo may be either red (on another coloured background) or reversed out (i.e. transparent) on (e.g.) a red background.

I think hendiadys's suggestion of 'knock-out' may well be right (though I'm not too sure about the usage of the technical term).

17:12 Mar 24, 2010 

but it is a bit odd as there aren't any other printing directions.

16:50 Mar 24, 2010 

according to hendiadys info, it might not even be part of the text that has to be translated, especially if it's a coca-cola text. I'd like to do a chocolate milk text some day.........

16:39 Mar 24, 2010 

il ne s'agit pas, à mon avis, d'une variante du soda, mais d'une indication technique pour l'imprimeur. La défonce (je pense qu'on dit knockout) est la suppression des couleurs d'encre sous-jacentes.