volumes fronton

20:28 Mar 5, 2015
French to English translations [PRO]
Marketing - Retail / Store shelving
French term or phrase: volumes fronton
This is from the presentation of a skin and haircare company about how to improve their image in stores. The whole presentation talks about store shelving and how to present their products.
This expression appears under one heading:

La signature : chapeaute le linéaire. Présente à tous les niveaux du linéaire -> fronton, clip marque.
L’institutionnel : boites de communication stockeuses, caissons lumineux.
L’information : boites de communication, profilé, sous segmentation, « descente » lumineuse.
La segmentation : profilé, réglette lumineuse, sous segmentation.
Le territoire : joues latérales de finition.
Les codes graphiques : **volumes fronton*, clip marque, boites de communication stockeuses.
Les codes couleurs : fonds de meubles, bandeaux, communication.
L’animation : boite d’animation à semelle interchangeable.

I've seen elsewhere on ProZ that "fronton" is a "headcard/header", but combined with the volumes, it's got me stumped.
Can anyone enlighten me?
Kimberly De Haan
Local time: 00:46


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