campagne de programmatique

German translation: programmatische (Werbe)Kampagne/Kampagne mit programmatischen (Werbe)Aktionen

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:campagne de programmatique
German translation:programmatische (Werbe)Kampagne/Kampagne mit programmatischen (Werbe)Aktionen
Entered by: Expertlang

12:00 Apr 11, 2019
French to German translations [PRO]
Marketing - Advertising / Public Relations
French term or phrase: campagne de programmatique
Hier geht es um verschiedenen Instrumente im Zusammenhang mit einer Abstimmungskampagne: Plakete, Inserate, ... und eben auch diese «programmatique»:

annonces presse, affichage, marketing digital, publicités Facebook, programmatique, site internet, vidéos, relations publiques, conférences, manifestations, merchandising.

Ich habe die Vermutung, dass es sich dabei um eine Art «Pop-up-Werbung» handelt, bin aber keineswegs sicher. Später kommt das Begriff nochmals vor:

• Une campagne de programmatique ciblée qui a été affiché xx millions de fois auprès de plus de yy personnes uniques.

Was meint ihr? Vielen Dank für eure Hilfe!
ibz
Local time: 15:18
programmatische (Werbe)Kampagne/Kampagne mit programmatischen (Werbe)Aktionen
Explanation:
https://de.wikipedia.org/wiki/Programmatic_Advertising
Selected response from:

Expertlang
United Kingdom
Local time: 14:18
Grading comment
Herzlichen Dank für die Hilfe!
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +1programmatische (Werbe)Kampagne/Kampagne mit programmatischen (Werbe)Aktionen
Expertlang
Summary of reference entries provided
Andreas Regner

  

Answers


5 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
programmatische (Werbe)Kampagne/Kampagne mit programmatischen (Werbe)Aktionen


Explanation:
https://de.wikipedia.org/wiki/Programmatic_Advertising

Expertlang
United Kingdom
Local time: 14:18
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 8
Grading comment
Herzlichen Dank für die Hilfe!
Notes to answerer
Asker: Herzlichen Dank!


Peer comments on this answer (and responses from the answerer)
agree  Steffen Walter
6 hrs
  -> danke
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Reference comments


7 mins
Reference

Reference information:
Complex marketing term. I just suggest!


    https://webrepublic.com/fr/actualites/blog/le-marketing-programmatique-lavenir-de-la-publicite/
    https://de.wikipedia.org/wiki/Programmatic_Advertising
Andreas Regner
Germany
Specializes in field
Native speaker of: German
Note to reference poster
Asker: Vielen Dank!

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