17:50 Jan 29, 2016
This question was closed without grading. Reason: No acceptable answer

French to German translations [PRO]
Marketing - Business/Commerce (general) / Verkaufstechniken
French term or phrase: vente-prescription
Bin etwas ratlos. Habe eine Aufzählung von Verkaufstechniken bzw. Verkaufsargumenten. Die Verkäufer sind direkt bei den Herstellern angestellt und besuchen Einzelhändler. Hier die Aufzählung:

Aller au-devant du client revendeur en faisant jouer pour vous les éléments de marque suivants :
- effet pull
- leader d'opinion
- impact notoriété
- vente-prescription

Ich habe zwar Seiten mit dem Thema gefunden (hier die Google-Suche:, aber wie könnte man das übersetzen? Danke im Voraus.
Giselle Chaumien
Local time: 21:19

Summary of answers provided

Discussion entries: 5



3 days 8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5

vente-prescription = Best-Practice-Strategie

7 Benefits of a Prescriptive Sales Process

By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. - see or

I admit it: I used to be a process evangelist, but I’ve become increasingly wary of the perceived benefits of implementing a rigid, prescriptive sales process in which every sales person is expected to follow a set of narrowly defined “best practices” - and to waste a deal of their time documenting the fact they have followed each step in their CRM system. - see

Best-Practice-Strategie zur Maximierung Ihres Vertriebserfolges - see

Local time: 21:19
Native speaker of: Native in GermanGerman
PRO pts in category: 34
Notes to answerer
Asker: Hallo, vielen Dank für die Mühe, aber Best-Practice-Strategie ist ein Sammelbegriff für alle diese "tollen" Verkaufsstrategien.

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