vente-prescription

17:50 Jan 29, 2016
This question was closed without grading. Reason: No acceptable answer

French to German translations [PRO]
Marketing - Business/Commerce (general) / Verkaufstechniken
French term or phrase: vente-prescription
Bin etwas ratlos. Habe eine Aufzählung von Verkaufstechniken bzw. Verkaufsargumenten. Die Verkäufer sind direkt bei den Herstellern angestellt und besuchen Einzelhändler. Hier die Aufzählung:

Aller au-devant du client revendeur en faisant jouer pour vous les éléments de marque suivants :
- effet pull
- leader d'opinion
- impact notoriété
- vente-prescription

Ich habe zwar Seiten mit dem Thema gefunden (hier die Google-Suche: https://www.google.fr/?gws_rd=ssl#q=vente-prescription), aber wie könnte man das übersetzen? Danke im Voraus.
Giselle Chaumien
Germany
Local time: 21:19


Summary of answers provided
4Best-Practice-Strategie
gofink


Discussion entries: 5





  

Answers


3 days 8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Best-Practice-Strategie


Explanation:
vente-prescription = Best-Practice-Strategie

7 Benefits of a Prescriptive Sales Process

By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. - see https://www.linkedin.com/pulse/20140825151436-395842-7-benef... or https://rcpmag.com/articles/2012/12/01/prescriptive-sales-pr...

I admit it: I used to be a process evangelist, but I’ve become increasingly wary of the perceived benefits of implementing a rigid, prescriptive sales process in which every sales person is expected to follow a set of narrowly defined “best practices” - and to waste a deal of their time documenting the fact they have followed each step in their CRM system. - see http://www.inflexion-point.com/Blog/bid/101793/The-HBR-and-t...

Best-Practice-Strategie zur Maximierung Ihres Vertriebserfolges - see http://www.baumgartner.de/content/best-practice-strategie_im...




gofink
Austria
Local time: 21:19
Native speaker of: Native in GermanGerman
PRO pts in category: 34
Notes to answerer
Asker: Hallo, vielen Dank für die Mühe, aber Best-Practice-Strategie ist ein Sammelbegriff für alle diese "tollen" Verkaufsstrategien.

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