English translation: literally \"treatise\" i.e. (here) message/theme
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French to English translations [PRO] Marketing - Advertising / Public Relations
French term or phrase:traité
In the results of a trial of a new advertising campaign - describing the positive impact on the audience:
"Le traité fédère jeunes et moins jeunes, parents et enfants"
Can't work out what 'traité' means here - any ideas?