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affichage publicitaire double production

English translation: two sets of outdoor advertising

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:affichage publicitaire double production
English translation:two sets of outdoor advertising
Entered by: DocteurPC
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19:51 Feb 13, 2005
French to English translations [Non-PRO]
Marketing - Advertising / Public Relations
French term or phrase: affichage publicitaire double production
This is a contract between a sporting venue and a sports advertising and sponsorship agency.

This terms keeps coming up, but I am totally stumped as to what this means; first I thought it meant the poster ads around the edge of the pitch but then it mentions a "signal de double production"!

I've found only one relevant google in French (http://www.industrie.gouv.fr/pdf/Rapport-TVHD.pdf) and no relevant ones in English for "double production", which I hoped would be the translation.

Here are the various appearances in the text. Hope you can help!

Lors des manifestations organisées au stade, XXX a la possibilité de commercialiser certains emplacements et supports publicitaires présents dans le stade....Le Contractant est intéressé par certaines prestations publicitaire a l'occasion [d'un certain match] en vue de permettre un *affichage publicitaire double production*.

AND:

Le Contractant bénéficiera d'emplacements publicitaires au stade [lors d'un certain match] afin de mettre en place un *affichage publicitaire double production*. [But in other circumstances...] XXX aura la possibilité de commercialiser librement auprès des annonceurs de son choix les emplacements initialement réservés au Contractant.

AND

XXX s'engage à fournir au Contractant un *signal de double production* clair et ininterrompu durant la totalité de la rencontre faisant l'objet du présent contrat.
Dr Andrew Read
United Kingdom
Local time: 04:21
two sets of outdoor advertising
Explanation:
usually it means in two different spots or places

--------------------------------------------------
Note added at 4 mins (2005-02-13 19:56:11 GMT)
--------------------------------------------------

it can also mean matching the ads in the stadium with ads on TV or some similar match (twice for the price of one - not quite)

--------------------------------------------------
Note added at 1 hr 12 mins (2005-02-13 21:03:51 GMT)
--------------------------------------------------

it could be one of those big overhead that they have in stadium - where two or four sides (two in your case) would project the same/similar ads
or an ad at the entrance, on an overboard screen with an ad inside - it comes back to two sets - GDT definition of double production
Selected response from:

DocteurPC
Canada
Local time: 23:21
Grading comment
Thanks very much for your efforts. In the end, my agency double checked with the client and they were happy with "double production advertising", simply. I think your last definition is the closest one to how they understood it, but to be honest it was still a bit unclear to me and the agency.
4 KudoZ points were awarded for this answer

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Summary of answers provided
4two sets of outdoor advertising
DocteurPC


Discussion entries: 1





  

Answers


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
two sets of outdoor advertising


Explanation:
usually it means in two different spots or places

--------------------------------------------------
Note added at 4 mins (2005-02-13 19:56:11 GMT)
--------------------------------------------------

it can also mean matching the ads in the stadium with ads on TV or some similar match (twice for the price of one - not quite)

--------------------------------------------------
Note added at 1 hr 12 mins (2005-02-13 21:03:51 GMT)
--------------------------------------------------

it could be one of those big overhead that they have in stadium - where two or four sides (two in your case) would project the same/similar ads
or an ad at the entrance, on an overboard screen with an ad inside - it comes back to two sets - GDT definition of double production


    Reference: http://granddictionnaire.com
DocteurPC
Canada
Local time: 23:21
Native speaker of: Native in FrenchFrench, Native in EnglishEnglish
Grading comment
Thanks very much for your efforts. In the end, my agency double checked with the client and they were happy with "double production advertising", simply. I think your last definition is the closest one to how they understood it, but to be honest it was still a bit unclear to me and the agency.
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