CPM en 2000 : 19.82 € (130 FF)

English translation: Coût par mille

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:CPM
English translation:Coût par mille
Entered by: Debora Blake

08:22 Oct 3, 2000
French to English translations [PRO]
Bus/Financial
French term or phrase: CPM en 2000 : 19.82 € (130 FF)
The advertising revenues model is based upon the following hypotheses:

- CPM en 2000 : 19.82 € (130 FF)
- Baisse annuelle de 10% du CPM
- Taux de remplissage par de la publicité : 35% des pages

Does anyone know what CPM is?
Brian KEEGAN (X)
Local time: 19:01
Cost Per Thousand
Explanation:
Hi.

CPM is refers to the cost to reach 1000 individuals in your target. Cost per "M" ("thousand" in roman numerals).

When this comes into French, it becomes "Coût par mille".

Voilà!
Regards,
Deb
Selected response from:

Debora Blake
France
Local time: 19:01
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
naCost Per Thousand
Debora Blake
naMPS
Yolanda Broad
naMPS
Yolanda Broad
naCPT in 2000 ....
Nikki Scott-Despaigne


  

Answers


17 mins
Cost Per Thousand


Explanation:
Hi.

CPM is refers to the cost to reach 1000 individuals in your target. Cost per "M" ("thousand" in roman numerals).

When this comes into French, it becomes "Coût par mille".

Voilà!
Regards,
Deb

Debora Blake
France
Local time: 19:01
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in pair: 127
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2 hrs
MPS


Explanation:
An accounting category, from Termium:

French:Foreign Trade
Accounting
comptabilité du produit matériel s FEM
CPM s F

English:Foreign Trade
Accounting
material product system s
MPS s
1996-06-02


    Reference: http://www.termium.com
Yolanda Broad
United States
Local time: 13:01
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 1551
Login to enter a peer comment (or grade)

2 hrs
MPS


Explanation:
An accounting category, from Termium:

French:Foreign Trade
Accounting
comptabilité du produit matériel s FEM
CPM s F

English:Foreign Trade
Accounting
material product system s
MPS s
1996-06-02


    Reference: http://www.termium.com
Yolanda Broad
United States
Local time: 13:01
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 1551
Login to enter a peer comment (or grade)

5 hrs
CPT in 2000 ....


Explanation:
coût par mille (synonymes : coût au mille, coût aux mille, coût par mille impressions) :

cost per thousand (CPT)

Coût d'achat d'espace publicitaire dans un site web, calculé par tranche de 1000 impressions ou pages vues (PV), ie : en focntion de numbre de fois qu'un bandeau ou un autre élément publiciatires est affiché.

NB - l'unité de facturation d'une campagne en ligne est le CPM (le coût par mille affichages) qui est bein entendu différent selon le type d'affichage. Par ex, on dira que le prix des bandeaux pub est estimé au coût par mille. cet indicateur permet d'évaluer et de comparer les tarifs publicitaires des différents sites en focntion du n° de pages avec pub vues.

(Dixit, more or less, the GDT, having entered search for CPT and selected "publicité")

Nikki

PS - for web lingo www.netlingo.com is not bad.


    Reference: http://www.granddictionnaire.com
Nikki Scott-Despaigne
Local time: 19:01
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 4638
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