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connaisance-client

English translation: "customer data mining" or "customer relationship management (CRM)"

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08:14 Oct 22, 2000
French to English translations [PRO]
Bus/Financial
French term or phrase: connaisance-client
La societe X, ASP marketing spécialisé dans la connaissance-client et la communication micro-ciblée, procède à l'ouverture de 25% de son capital dans le cadre de son second tour de financement.

"connaisance-client" refers to gathering info on clients for businesses. But what is the specific term?
Brian KEEGAN
Local time: 04:51
English translation:"customer data mining" or "customer relationship management (CRM)"
Explanation:
If the focus is indeed on "gathering" of the info, and mainly with respect to sales and marketing to new customers, then "data mining" is your term, referring specifically to the electronic sifting and sorting through numerous databanks and lists, both in the public and private domains, in order to match up profiles of potential customers to the likely benefits of the goods or services being marketed. This is the contemporary version of businesses which have evolved from the old-fashioned purveyors of mailing lists/labels for direct-marketers. An excellent example would be the Acxiom Corp. at www.acxiom.com.

There is a highly popular term that is more global in scope, however - that of "CRM", which emphasizes the analysis and "management" of on-going relationships with customers both existing as well as new. An up-dated version of good ol' "customer service" this term is somewhat more general and fuzzy, but incorporates the technology-assisted application of knowledge, i.e. "connaissance" rather than simple provision of information.

Selected response from:

Wayne Waggoner
Local time: 21:51
Grading comment
Thanks!
4 KudoZ points were awarded for this answer

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Summary of answers provided
na"customer data mining" or "customer relationship management (CRM)"Wayne Waggoner
nacustomer data collection
Mats Wiman


  

Answers


3 hrs
customer data collection


Explanation:
being a non-Brit I concocted this with the hope that it serves its purpose


    MMI
Mats Wiman
Sweden
Local time: 04:51
Native speaker of: Native in SwedishSwedish
PRO pts in pair: 133
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2 days 5 hrs
"customer data mining" or "customer relationship management (CRM)"


Explanation:
If the focus is indeed on "gathering" of the info, and mainly with respect to sales and marketing to new customers, then "data mining" is your term, referring specifically to the electronic sifting and sorting through numerous databanks and lists, both in the public and private domains, in order to match up profiles of potential customers to the likely benefits of the goods or services being marketed. This is the contemporary version of businesses which have evolved from the old-fashioned purveyors of mailing lists/labels for direct-marketers. An excellent example would be the Acxiom Corp. at www.acxiom.com.

There is a highly popular term that is more global in scope, however - that of "CRM", which emphasizes the analysis and "management" of on-going relationships with customers both existing as well as new. An up-dated version of good ol' "customer service" this term is somewhat more general and fuzzy, but incorporates the technology-assisted application of knowledge, i.e. "connaissance" rather than simple provision of information.




    try a search on "CRM", as well as one on "data mining"
Wayne Waggoner
Local time: 21:51
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 32
Grading comment
Thanks!
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