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doit redorer son blason

English translation: work on improving its image

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07:07 Jun 30, 2000
French to English translations [PRO]
Bus/Financial
French term or phrase: doit redorer son blason
...attaque par [company], doit redorer son blason

Talking about competition between companies
George Calia
Local time: 17:35
English translation:work on improving its image
Explanation:
or spiff up its image.

Cheers,

Béa
Selected response from:

Béatrice Huret-Morton
Local time: 18:35
Grading comment
Great answer. Thanks. George.
4 KudoZ points were awarded for this answer

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Summary of answers provided
na> see below <Heathcliff
nareinforce its armor
lefoque
naPolish their armourTelesforo Fernandez
nawork on improving its image
Béatrice Huret-Morton


  

Answers


7 mins
work on improving its image


Explanation:
or spiff up its image.

Cheers,

Béa

Béatrice Huret-Morton
Local time: 18:35
Native speaker of: Native in FrenchFrench, Native in EnglishEnglish
PRO pts in pair: 300
Grading comment
Great answer. Thanks. George.
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37 mins
Polish their armour


Explanation:
here due to attack and intense competition , the company should once again polish its armour to afce the attacks from the competitors.Quite a warfare , I believe.

Telesforo Fernandez
Local time: 23:05
PRO pts in pair: 216
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9 hrs
reinforce its armor


Explanation:
because your context referred to attaque and competition is implied, I feel a more literal trabslation works here. just a proposal.

lefoque
United States
Local time: 12:35
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 209
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11 hrs
> see below <


Explanation:
In a purely financial sense, "redorer son blason" means to restore the family fortunes (most often, by marrying into money). Hence, company ABC, under competitive attack by company XYZ, needs an infusion of cash (in order to face and overcome the attack). Alternatively, in a less literal sense, ABC needs to polish its image, spruce up its appearance, pull its socks up, or (my personal favorite) clean up its act...

Heathcliff
United States
Local time: 09:35
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 953
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