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prescription

English translation: thought leader networks

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:réseaux de prescription
English translation:thought leader networks
Entered by: jgal
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13:15 Jul 29, 2001
French to English translations [PRO]
Bus/Financial
French term or phrase: prescription
"Pourtant, une tendance s'est dessinée. Sans quitter son premier champ d'application, le CRM de demain prendra une tournure à la fois plus conquérante et plus stratégique, en insistant davantage sur le positionnement et sur les réseaux de partenariat et de prescription"

I am not familiar with this use of "prescription" - anyone able to help me on this one?

Incidentally is "réseaux de partenariat" "partnership networks" ?

I confess that I really need to read a few recent business magazines before taking on my next business article. I am not "au courrant" with the latest tendencies and find my office experience of fifteen years ago to be now almost obsolete.
Berni Armstrong
Local time: 11:14
thought leader networks
Explanation:
'un prescripteur' is often translated in a marketing context as a thought leader, so 'réseaux de prescription' here refers to 'thought leader networks'.

You're right with partnership networks, but I would translate the whole sentence as follows:

"However, a tendency has emerged. Whilst remaining faithful to its original field of application, tomorrow's CRM will become both more masterful and more strategic, with greater emphasis placed on positioning and the development of thought leader and partnership networks"

HTH

Julia
Selected response from:

jgal
Local time: 11:14
Grading comment
Brilliant! Thanks. Another example of those nonsense phrases that are taking over business language today!

4 KudoZ points were awarded for this answer

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Summary of answers provided
na +1thought leader networks
jgal
na +1referral networks
Germaine A Hoston
na +1Nice work Julia!
Nikki Scott-Despaigne
naconcerned professional networks
Germaine
nainitiative leadership
1964
na... examples
jgal


  

Answers


31 mins peer agreement (net): +1
thought leader networks


Explanation:
'un prescripteur' is often translated in a marketing context as a thought leader, so 'réseaux de prescription' here refers to 'thought leader networks'.

You're right with partnership networks, but I would translate the whole sentence as follows:

"However, a tendency has emerged. Whilst remaining faithful to its original field of application, tomorrow's CRM will become both more masterful and more strategic, with greater emphasis placed on positioning and the development of thought leader and partnership networks"

HTH

Julia

jgal
Local time: 11:14
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in pair: 897
Grading comment
Brilliant! Thanks. Another example of those nonsense phrases that are taking over business language today!

Peer comments on this answer (and responses from the answerer)
agree  Heathcliff: Consider also "opinion leaders," which has great currency (alas!) in the U.S.!
1 day 11 hrs
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40 mins
initiative leadership


Explanation:

or entrepreneurial leadership and joint venture networks. perhaps thinkers are initiative leaders or entrepreneurs in business


1964
Turkey
Local time: 13:14
Native speaker of: Native in TurkishTurkish
PRO pts in pair: 294
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45 mins
concerned professional networks


Explanation:
Réseau de prescription: dans le sens de "là où c'est prescrit, souhaitable, où ça fait partie des moeurs"

réseau de partenariat n. m. (GDT)
marketing network
réseau de commercialisation n. m.
réseau de marketing n. m.
Ensemble constitué par un producteur ou un importateur et le circuit de distribution ou le canal de distribution qui a la charge de la commercialisation d'un bien ou d'un service vendu.
De nombreuses entreprises s'efforcent aujourd'hui de construire des réseaux de partenariat. Les réseaux de partenariat qui associent, selon les cas, les clients, les fabricants, les intermédiaires ou les fournisseurs permettent d'établir des relations durables, le principe de base devenant celui de bâtir un actif unique en réseau qui augmente le potentiel de ventes, la fidélisation de la clientèle et la performance de transactions profitables. Un réseau de partenariat est constitué de nombreux partenaires, situés en amont ou en aval, par lequel la performance d'une entreprise est conditionnée dans un système de relations de dépendance et de complémentarité, et avec lesquels elle a bâti des relations d'affaires solides et fiables. Lorsque les réseaux de partenariat se généralisent, on passe d'un marketing transactionnel à un marketing relationnel.

Germaine
Canada
Local time: 05:14
Native speaker of: Native in FrenchFrench
PRO pts in pair: 45
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46 mins
... examples


Explanation:
here are a few examples of use and context:

"The Grove/IFTF team organized a Thought Leader Network to participate in two workshops and an online review, using CoVision’s WebCouncil™, of the various map concepts and information. "
- http://www.grove.com/doed/background.html


"The FT Knowledge Dialogue thought leader network is an international group of over 70 leading authors, management consultants, and business school professors. Network members are authorities in a broad range of fields, including change management, organizational development, marketing strategy and executive development. "
- http://www.ftknowledge.com/about_us/ftkdialogue.php

"Thought Leadership
When you engage us, expect new possibilities. We combine your issues with existing practice and the development of new thinking and frameworks.

Interactives has a core value that places thought leadership as a top priority.

Publications and Case Studies -- Our thought-leadership capabilities are demonstrated through the publication of Interactives' own insights, developments and client collaborative work as well as through examples of our thought leadership in practice.
Thought-Leading Ideas -- Our thought-leading framework helps you instill the behaviors, culture and processes in your own workplace most conducive for thought-leading ideas to be surfaced, captured and exploited.
Thought-Leader Network -- Our network of thought leaders extends across the globe, including leading academics and practitioners at Harvard Business School, the IC2 Institute, the University of Texas at Austin and Stanford University in the U.S. In the U.K., we have relationships with Ashridge Management College, London Business School and Cranfield. "
- http://www.einteractives.com/capability1.htm


etc...

jgal
Local time: 11:14
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in pair: 897
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1 hr peer agreement (net): +1
Nice work Julia!


Explanation:
How about "trend" for "tendance" rather than "tendency"?

Nikki Scott-Despaigne
Local time: 11:14
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 4431

Peer comments on this answer (and responses from the answerer)
agree  Heathcliff: D'accord...
1 day 10 hrs
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1 day 1 hr peer agreement (net): +1
referral networks


Explanation:
I know that you have already chosen a "winner" on this, but having just come across a definition of this term "prescription" in a book on launching a consulting business, I thought I should share it with you. This book places emphasis on the importance of developing a network of "prescipteurs." See Yves André Perez, "Le grand guide du métier de consultant" , published under the auspices of the Institut pour le Développement du Conseil d'Entreprise (IDCE) by Maxima, Paris, 2001. Here is the context:

"Comme tous les marchés de services de matière grise, it fonctionne à la prescription. Autrement dit, on achète souvent vos services parce que vous avez été recommandé auprès de certains catégories de clients." (p. 103) "Les prescripteurs sont les personnes susceptibles de vous recommander auprès d'un ertain nombre de clients. Ces recommandations ne sont pas, en générale, directes mais plutôt indirectes." (p. 59.)

Hope you find this helpful.


Germaine A Hoston
Local time: 02:14
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 118

Peer comments on this answer (and responses from the answerer)
agree  John Di Rico
2270 days
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