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French to English translations [PRO] Bus/Financial - Business/Commerce (general) / French Bank - bank card supply
French term or phrase:équiper...équipement
This is from a banking document, discussing the features of a bank account 'package'. Here the document is discussing the benefits for the bank itself resulting from promoting this package to its clients.
"Product X, offre de conquête et de fidélisation nous permet d’équiper nos clients en cartes bancaires et Product Y, notamment à l’ouverture de compte. Il génère une plus grande fidélité et loyauté. Le taux de pénétration de Product X sur les comptes à vue des clients de plus de 25 ans est aujourd’hui de 44%, sans différence significative d’âge ou de marché.
Dans un contexte de concurrence accrue, la Banque ABC doit poursuivre son effort d’équipement notamment sur les comptes joints. Les études statistiques révèlent en effet un potentiel important d’équipement en cartes et Product Y."
I can't quite see my way to a good translation of 'équipement' and its related forms here. Any suggestions very welcome.
All your answers were very helpful here, so hard to choose just one. Jane's explanation was exactly right - they want to encourage every account holder to sign up to a bank card and other bank products (more money for the bank!) However, 'supply' was the word I actually used to help convey this idea, so...Thanks for all your input.
Automatic update in 00:
4 mins confidence: peer agreement (net): +2
Explanation: I would say supply in this case since they are "handing out" credit cards to their customers.
Gaelle THIBAULT Local time: 14:02 Specializes in field Native speaker of: French PRO pts in category: 8
11 mins confidence: peer agreement (net): +5
Explanation: Hi CHarlotte,
to issue bank cards, and I think you can work in the second part too, i.e. continued efforts in issuing bank cards especially for joint accounts.
TesCor - Canada Local time: 14:02 Native speaker of: English PRO pts in category: 27