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15:49 Jul 23, 2005
This question was closed without grading. Reason: Answer found elsewhere
French to English translations [PRO] Marketing - Internet, e-Commerce / jargon?
French term or phrase:carrefour d'audience
Context - a report from marketing consultants about how to make internet advertisng more effective.
"Carrefour d'audience" crops up a lot. Two examples:
- une prédilection pour les carrefours d’audience (les portails, les FAI et les moteurs) [it's a bullet point]
- Donc forcément, ça passe par les plus gros carrefours d’audience qui vont être Wanadoo, MSN, AOL,…
I'm fine with using "audience" for "audience" if need be; it appears to be a generally accepted term for visitors/users of websites just as it is for TV/radio.
Clearly (or at least, it seems to me!) what is required is some generic term for portals, ISPs and search engine sites (as per the first example) to equate to "carrefour".
The use of "audience" as the qualifier is not compulsory, but I would be OK with it (as I said).
Something fairly short would be best since the term (and sometimes "carrefour" tout court) appears also as headings on graphs and suchlike.
The term is "anchor site".
Which I found from doing what I probably should have done before posting, i.e looking up a million sites with definitions of "portal" (to pick one type of anchor site at random) until I came across one which said, in a nutshell "a portal is a type of xxxx" where "xxxx" is the term I want. Thanks for trying, though, your efforts as always were appreciated even if I didn't use them.
Automatic update in 00:
10 mins confidence: peer agreement (net): +6
Explanation: Or 'high-use/heavy-use areas' (to incorporate the notion of 'audience'=users). But this is not short as you specified...
Charlotte Allen United Kingdom Local time: 07:52 Works in field Native speaker of: English