Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
This question was closed without grading. Reason: Answer found elsewhere
French to English translations [PRO] Marketing - Journalism / reader survey
French term or phrase:Lecteurs Dernière Période (LDP)
Would anyone know the accepted translation - please, no guesses :-) - for "LDP / lecteurs dernière période" in a survey of magazine readership?
LDP is defined on one website as:
Nombre de lecteurs d’au moins un numéro d’un titre de presse pendant une période de temps correspondant à sa périodicité (un jour pour les quotidiens, une semaine pour les hebdos, 15 jours pour les bimensuels, 30 jours pour les mensuels etc).
Average issue readership defined as meeting the following criteria:
1. Read, looked through or referred to the latest issue of magazine in question in the publication period prior to questionnaire. i.e. for C&D in seven days prior to completing questionnaire
Average issue readership (AIR)
The number of people who claim to have read or looked at a publication in the last issue publication period, e.g. yesterday for daily press or in the last week for weekly press.
That's a useful link. The definition of reader is interesting: someone who spends 2 minutes leafing through a magazine counts as a reader (so that includes everyone in the dentist's waiting-room!). :-)
latest reference period readership (readership for, over...)
Explanation: too complicated to give "sources" but pretty sure!!!
I do know the ref period varies (dailies, monthlies weeklies) but apart from adding "specific" to the phrase, which gets a bit much to mouth, no better idea! I think from what googled (so many cross links that do not even give thems to you!) that reference period, though no abbreviation found is a "standard"
cjohnstone France Local time: 21:39 Native speaker of: French, English