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Lecteurs Dernière Période (LDP)

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:Lecteurs Dernière Période (LDP)
English translation:Average Issue Readership (AIR)
Entered by: Sandra Petch
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14:14 Mar 7, 2007
This question was closed without grading. Reason: Answer found elsewhere

French to English translations [PRO]
Marketing - Journalism / reader survey
French term or phrase: Lecteurs Dernière Période (LDP)
Hi everyone

Would anyone know the accepted translation - please, no guesses :-) - for "LDP / lecteurs dernière période" in a survey of magazine readership?
LDP is defined on one website as:
Nombre de lecteurs d’au moins un numéro d’un titre de presse pendant une période de temps correspondant à sa périodicité (un jour pour les quotidiens, une semaine pour les hebdos, 15 jours pour les bimensuels, 30 jours pour les mensuels etc).

Thank you!
Sandra Petch
Local time: 21:39
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Summary of answers provided
4Readers Last Period (RLP)
msabeh
3latest reference period readership (readership for, over...)
cjohnstone


Discussion entries: 5





  

Answers


11 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Readers Last Period (RLP)


Explanation:
*


    Reference: http://www.roulartamedia.be/en/researchmarketing/cim.asp
msabeh
Italy
Local time: 21:39
Native speaker of: Native in EnglishEnglish
Notes to answerer
Asker: Thanks msabeh. I checked the link you give and it looks like a (poor) translation from the French!

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25 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
latest reference period readership (readership for, over...)


Explanation:
too complicated to give "sources" but pretty sure!!!
I do know the ref period varies (dailies, monthlies weeklies) but apart from adding "specific" to the phrase, which gets a bit much to mouth, no better idea! I think from what googled (so many cross links that do not even give thems to you!) that reference period, though no abbreviation found is a "standard"

cjohnstone
France
Local time: 21:39
Native speaker of: Native in FrenchFrench, Native in EnglishEnglish
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