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Varese line of cosmeetics: press release dossier:
Varese annonce 3 lancements de produits aussi eficaces que ludiques, qui devraient non seulement repondre aux exigences des plus exigeantes parni les femmes, mais en plus, les surprendre et les seduire au dela de leurs attentes.
Can one use SEDUCE in this context?
Ludique = recreational, which doesn't make sense in this context