bonne impression

English translation: lasting impression (ads)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

French term or phrase:	bonne impression (pub)
English translation:	lasting impression (ads)
Entered by:	Nikki Scott-Despaigne

04:46 Dec 5, 2001

French to English translations [PRO]
Marketing

French term or phrase: bonne impression

Here’s a catchphrase which a client company is hoping to use in it’s advertising blurb. The client sells a range of printing techniques and his corporate doc emphasises rapidity, precision, excellence and originality. The catchphrase is the opening header to a section describing the nature of the company’s business and is, as you have no doubt gathered, a play on words (impression : as in the ordinary English meaning and its other French meaning of printing).

Any ideas of how this might be rendered in a nice catchy way. It is not necessary to find a play on words, although it would be great if it could be done. I’m in the middle of a big technical document and my client has just thrown this one-off at me and I can’t get my head into it. Any ideas?

TOUTES LES QUALITES POUR FAIRE BONNE IMPRESSION

Nikki Scott-Despaigne KudoZ activity Questions: 93 (none open) (1 closed without grading) Answers: 5463
Local time: 10:02

imprint

Explanation:
A play on words always works well in a slogan. The first thing that comes to mind is to use the word 'imprint'. But the best phrase I can come up with at the moment is 'everything you need to leave a lasting imprint'. Then again, maybe you could just use 'everything you need to make a lasting impression'!

Selected response from:

BernieM
Canada
Local time: 01:02

Grading comment

Cheers Bernie. You get this for the "lasting impression". I couldn't get "imprint" out of my mind. Thanks to all who brainstormed on this one.

NIkki
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +3

imprint

BernieM

5 +1

All the best qualities to impress

Francesco Barbuto

impressive express service

Attila Piróth

4 +1

Make an impression with our quality printing

Paul Stevens

4 +1

All the best characters to impress

Francesco Barbuto

We have all it takes to leave/make a good impression

Sylvie Brideau

You'll love our fine print

Sylvie Brideau

The best qualities/features ...

Poornima Iyengar

Our products (can) (could) make good impression

Lise Boismenu, B.Sc.

judge us by your impressions

DPolice

When we impress, you are impressed!

BernieM

Quality counts - for a good impression

LJC (X)

Everything you need to make a good impression

cheungmo

Imprint quality

Hermeneutica

Quality counts - for a lasting impression

LJC (X)

EVERY QUALITY REQUIRED TO PRINT FOR SUCCESS

Carole Muller

4 -1

The best qualities/features ...

Poornima Iyengar

Answers

6 mins confidence:

peer agreement (net): +1

All the best qualities to impress

Explanation:
It sounds quite good, do not you think so?

Francesco Barbuto
Local time: 10:02
Native speaker of:

Italian
PRO pts in pair: 8

9 mins confidence:

impressive express service

Explanation:
After all...

Attila Piróth
France
Local time: 10:02
Native speaker of:

Hungarian
PRO pts in pair: 222

13 mins confidence:

peer agreement (net): +1

Make an impression with our quality printing

Explanation:
...is one phrase that springs to mind.

HTH

Paul Stevens
Local time: 09:02
Native speaker of:

English
PRO pts in pair: 347

14 mins confidence:

peer agreement (net): -1

The best qualities/features ...

Explanation:
for a good "impression"

You could probably leave impression in " " which could be an indicator of the play on words.

HTH
Poornima

Poornima Iyengar
Local time: 13:32
Native speaker of: English
PRO pts in pair: 174

14 mins confidence:

The best qualities/features ...

Explanation:
for a good "impression"

You could probably leave impression in " " which could be an indicator of the play on words.

HTH
Poornima

Experience

Poornima Iyengar
Local time: 13:32
Native speaker of: English
PRO pts in pair: 174

19 mins confidence:

Our products (can) (could) make good impression

Explanation:
Our products will imprint you with quality.

We print quality!
...And so many others. Of course, non of these are bullet proof!

Lise Boismenu, B.Sc.
Canada
Local time: 04:02
Native speaker of: French
PRO pts in pair: 328

20 mins confidence:

peer agreement (net): +3

imprint

BernieM
Canada
Local time: 01:02
Native speaker of: English
PRO pts in pair: 244

Grading comment

Cheers Bernie. You get this for the "lasting impression". I couldn't get "imprint" out of my mind. Thanks to all who brainstormed on this one.

NIkki

21 mins confidence:

judge us by your impressions

Explanation:
we always make a good impression

just suggestions

DPolice
Local time: 10:02
PRO pts in pair: 454

25 mins confidence:

peer agreement (net): +1

All the best characters to impress

Explanation:
One more possible interpetation.
Notice the word play in the term: "CHARACTERS"

Francesco Barbuto
Local time: 10:02
Native speaker of:

Italian
PRO pts in pair: 8

40 mins confidence:

When we impress, you are impressed!

Explanation:
A bit silly, but does it give you something to work on?

BernieM
Canada
Local time: 01:02
Native speaker of: English
PRO pts in pair: 244

1 hr confidence:

We have all it takes to leave/make a good impression

Explanation:
*Making a good impression is our business
*Helping you make a good impression is our business
*The art of making a good impression

Hope something in there strikes your fancy.

Sylvie

Sylvie Brideau
Canada
Local time: 04:02
PRO pts in pair: 37

1 hr confidence:

Quality counts - for a good impression

Explanation:
another one for the list

LJC (X)
France
Local time: 10:02
Native speaker of:

English
PRO pts in pair: 85

1 hr confidence:

Everything you need to make a good impression

Explanation:
..

cheungmo
PRO pts in pair: 339

2 hrs confidence:

Imprint quality

Explanation:
Or, An imprint of quality ....
the idea being that the quality the company provides will remain forever imprinted in the client's memory, and, of course, in print ...

Hope you can get it done soon and go back to the "easier" tech stuff!

Dee

Hermeneutica
Switzerland
Local time: 10:02
Native speaker of:

Spanish,

English
PRO pts in pair: 109

2 hrs confidence:

You'll love our fine print

Explanation:
Couldn't resist adding a few more to the list:

We have what it takes to impress
We aim to impress

Sylvie Brideau
Canada
Local time: 04:02
PRO pts in pair: 37

2 hrs confidence:

Quality counts - for a lasting impression

Explanation:
I prefer this version to my previous suggestion

LJC (X)
France
Local time: 10:02
Native speaker of:

English
PRO pts in pair: 85

2 hrs confidence:

EVERY QUALITY REQUIRED TO PRINT FOR SUCCESS

Explanation:
...the tone in the catchphrase is somehow quite formal and respective of the audience and conveys something tnat is maybe becoming outdated in France but that will make most French smile (smile and recognise with nostalgy/ or smile and nod/ or smile and find ironic).

Therefore I would stick to something slightly formal and not too Your-new-salestore-with-all-year-round-bargains-around-the-corner-top-premium-quality-at-discount-prices-

There's something altmodish about the catchphrase that just contradicts too modern a "hey-you-look-at-me" add lingo.

Another few suggestions are:

"EVERY QUALITY REQUIRED TO PRINT AND IMPRESS"

"EVERY QUALITY REQUIRED TO LEAVE YOUR READER IMPRESSED"

Carole Muller
Denmark
Local time: 10:02
PRO pts in pair: 75

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English translation: lasting impression (ads)

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