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English translation: Simultaneous, multi-location and international brand launching

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09:08 Sep 27, 2000
French to English translations [Non-PRO]
Marketing
French term or phrase: multi-locale
"Lancement d'une marque a la fois internationale
et multi-locale." Does "multi-locale" mean separate launches in each country? And what is a good term for this? Would "country-specific" work?

Thanks, Karen
Karen Tucker
English translation:Simultaneous, multi-location and international brand launching
Explanation:
I think you're making it too hard! Why not just *multi-location*? Otherwise, you're reading meaning into the translation that doen't exist in the original. It looks like the brand is being launched at a number of places/locations/sites at once, within at least some of the countries. [BTW, the phrasing is tentative, as I don't have the larger context]

English loves those hyphenated "multi" terms just as much as French does. I found 7,090 hits on Alta-Vista for "Multi-location", and 3,582 for +multi-location+business (to make sure I took out a lot of the software-related stuff that was showing up for just plain multi-location).

Here's an example:

Multi-Location Warehousing. Overview. The Multi-Location module gives you firm tight control over your stock where your business maintains stock at...
Selected response from:

Yolanda Broad
United States
Local time: 14:03
Grading comment
Thanks for your thorough answer and Web search, Yolanda. And I stand accused of making it too hard; my husband always tells me I "overcomplexify!" Karen
4 KudoZ points were awarded for this answer

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Summary of answers provided
naSimultaneous, multi-location and international brand launching
Yolanda Broad


  

Answers


59 mins
Simultaneous, multi-location and international brand launching


Explanation:
I think you're making it too hard! Why not just *multi-location*? Otherwise, you're reading meaning into the translation that doen't exist in the original. It looks like the brand is being launched at a number of places/locations/sites at once, within at least some of the countries. [BTW, the phrasing is tentative, as I don't have the larger context]

English loves those hyphenated "multi" terms just as much as French does. I found 7,090 hits on Alta-Vista for "Multi-location", and 3,582 for +multi-location+business (to make sure I took out a lot of the software-related stuff that was showing up for just plain multi-location).

Here's an example:

Multi-Location Warehousing. Overview. The Multi-Location module gives you firm tight control over your stock where your business maintains stock at...


    Reference: http://www.altavista.com/cgi-bin/query?pg=q&kl=XX&q=%22multi...
    Reference: http://www.altavista.com/cgi-bin/query?q=%2B%22multi+locatio...
Yolanda Broad
United States
Local time: 14:03
Native speaker of: English
PRO pts in pair: 1551
Grading comment
Thanks for your thorough answer and Web search, Yolanda. And I stand accused of making it too hard; my husband always tells me I "overcomplexify!" Karen
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